Calculate the client: what the choice of the PM procedure can tell

Anna Zabolotnaya, head of the Biotek International Academy of PM and Aesthetic Dermo-Pigmentation (Russia), certified artist, international class master teacher in permanent make-up, aesthetic dermopigmentation and trichopigmentation, winner of the first Contour of the Century competition (2003), judge of permanent make-up championships in Russia and abroad, lecturer at the International University of PM (Milan, Italy) (Russia)

Permanent makeup today is able to satisfy almost any request, up to the most extravagant. Unusual wishes of clients may surprise an experienced master, but they are unlikely to confuse him. No matter how typical or unusual the request is, it can tell us some interesting information about the client itself. Today we will try to understand the hidden motives that drive people who seek the services of PM, and draw their simplest psychological portraits, based on the content of the procedures they choose.

Customer Behavior Patterns

The easiest way is to group customers by behavior patterns. Even a not very experienced master will confirm that, depending on how clients formulate their desire, they can be divided into three groups.

The first ones know exactly what they want. On the one hand, this is good, because it simplifies the task - it saves time and mental energy. In addition, in this case, the master, as it were, abdicates responsibility for the aesthetic choice. The client takes over.

On the other hand, there are two things that can ruin everything. The first is the quality of the client's choice, the correspondence of what he wants to the master's ideas of beauty and sexual attractiveness. The second is the conscientiousness and integrity of the master, which may not allow him to take up work if he is sure that it will rather disfigure than adorn the client. As a result, difficult negotiations with the client do not guarantee a positive result.

The second group : they know nothing and doubt everything. Meeting with them involves getting acquainted with many options and choosing the right words that can overcome the client’s doubts and convince him at least that he must make some kind of decision.

The third group is the most problematic. These people know what they want. But either they do not represent the nature of the procedure at all, especially if it implies technical difficulties, or they are convinced that they have deep knowledge on the topic, which in fact turn out to be, to put it mildly, unreliable. In both cases, there is a high risk of premature disappointment and distrust of the master. Such conditions are extremely unfavorable for normal operation. The master must first somehow regain the trust of the client, in order to then convince him to choose the necessary procedure. A difficult task even for an experienced specialist.

"Reading" our client

Now let's try to deal with the motives and characters of women, depending on the type and type of procedures they choose. It is believed that women who prefer discreet "natural" make-up have self-confidence, and when communicating with men, they rely primarily on their communication skills. With PM, things are a little more complicated.

Photos of works provided by the author

When choosing soft makeup, women are often guided by the fact that it allows them to confidently appear in front of men on the morning after the first date, when ordinary makeup, especially if the night was stormy, leaves only unsightly ruins, or nothing at all, which also causes concern. disappoint an unfamiliar partner with a contrast before and after.

It is not difficult to conclude that these women are characterized by self-doubt, possibly based on negative experiences, as well as an underestimation of their verbal communication skills.

“When you are sad, disappointed in love, put on make-up, do your best hair and attack” (Coco Chanel).

Psychologists have found that women who suddenly start wearing bright makeup are in a state of stress, frustration, and dissatisfaction with the state of things. Often the transition to a new style of makeup is a symbolic gesture, indicating a desire to change the situation, get out of the created unfavorable situation, and even change life dramatically. Usually, such changes in a woman's habits are short-lived, and, regardless of whether the frustrating situation is overcome or not.

As always with permanent makeup, things are somewhat different. Perhaps the main motive of a woman who decided to make a bright PM is the desire to improve, enrich her sex life.

And in this they are right. As repeated studies show, most men perceive bright makeup as evidence of a woman's hot temperament, her emancipation and sexual preoccupation. Men respond to this signal as a call to action. And, unconsciously. That is, even in the case when in words they reject the attractiveness of bright makeup, regarding it as "vulgar".

It is worth noting that the desire to improve sex life does not at all contradict the statement about the state of disappointment and dissatisfaction that encourages women to wear bright makeup.

The desire to have an overly expressive PM may also indicate that this woman is not inclined to spend time flirting or doing other actions to seduce men. She strives to captivate without unnecessary hassle - with her appearance alone. This, in turn, may indicate a woman's lack of confidence in her manipulative abilities and, in general, low self-esteem, in particular, a low assessment of her intelligence.

In addition, the desire to have a bright PM can paradoxically be an indicator of low sensuality and inability to experience the full joys of sex. Bright makeup compensates for sexual dissatisfaction with the pleasure that a woman receives from the increased number of interested men, from the realization of her irresistibility.

“It is generally accepted that the eyes are the mirror of the soul, why not admit that the lips are the conductor of the heart?” (Coco Chanel)

And also lips are an indicator of the declared temperament and openness. Bright makeup on the lips indicates that the woman is ready to communicate. It is also called upon to reveal to the world that the owner of the lips is a sensual, passionate, greedy nature for sexual pleasures.

Emphasis on the eyes

With the eyes, things are a bit more complicated. In general, the emphasis on the eyes speaks of a woman's desire to charm and seduce. But there are nuances.

So, if a woman wears discreet makeup à la naturelle on her eyelids, this may indicate kindness, gentleness of character, and even some naivety. If she uses colorful, colored shadows, this should reveal to the world her creative character, courage and lack of prejudice. And also the desire to stand out, caused by fixation on one's own person and often painful conviction that she deserves more.

Smokey eye - demonstrates a woman's calculation of the power of her gaze. That is, all the same desire to charm and captivate without additional effort.

Emphasis on the lower eyelid is a rather rare occurrence in makeup. It is designed to emphasize the independence and originality of a woman. The reasons that prompt her to resort to such a deviation are the same as in the case of colored shadows, as well as an underestimation of her own attractiveness and demanding narcissism.

The presence of arrows can indicate the severity of character, increased attention to detail, the presence of perseverance and even perfectionism.

Of course, the data we have presented are correct only within the limits of probabilities, although they are quite high. This is quite enough to get an idea about the nature of the relationship between the visible and the hidden and, on this basis, to make your own assumptions about the connection of this or that choice of the client with certain traits of his character and even with his unconscious motives.