Permanent master and salon: how to interact correctly?

Business in permanent makeup

2020-12-18
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Until now, not every beauty salon can offer its clients a permanent makeup procedure in its arsenal. This is connected, not least, with the profitability of the service.

What is permanent makeup, every self-respecting client of a beauty salon knows. However, until now, not every salon can offer its customers such a procedure. This is connected, not least, with the profitability of the service.

Equipment and materials

Of course, the initial investment in the procedure is rather big. On average, a basic set of equipment, which consists of a permanent makeup machine, a set of pigments and consumables (needles, tubes, cap holders, paint caps, etc.) from a European manufacturer, costs about 2,000 euros. In addition, there are additional materials (brushes and cosmetic pencils for sketching, tweezers, anesthesia preparations, post-procedure care products, etc.), as well as non-woven materials (gloves, cotton pads, sterile wipes, disposable sheets, caps, masks).

If a separate room is used to organize a permanent makeup cabinet, then it must additionally be equipped with the necessary furniture. For a beauty salon that introduces a permanent makeup procedure for the first time, it is better to save money on a separate office. It is much more interesting to maximally “load” existing offices with work. The lion's share of the funds should go to high-quality specialist training. It is from this point that the number of satisfied customers and, accordingly, profits will depend.

Naturally, expenses for the salary of the administrator, cleaner, advertising, etc. should be included in the expense items. But in this case, it is assumed that the procedure will be performed in a working beauty salon, and the administrator will receive a salary regardless of whether the service of permanent makeup or not.

Possible schemes of interaction between the master and the salon

We propose to consider several schemes of relationships "salon - master".

Scheme No. 1. Purchase of equipment and training of a specialist at the expense of the salon.

In this case, the specialist's salary should not exceed 25% of the cost of the procedure. It is impossible to predict which procedures will be performed more and which less. There is one caveat - the permanent makeup procedure sometimes requires an additional correction session. And in this case, the consumables must be new, that is, the cost of the procedure must be multiplied by 2. This issue is resolved by paying for the correction, which should cover the cost of consumables.

It is important to understand that it is one thing to buy high-quality, certified equipment for a salon, and quite another to train a specialist. For example, a specialist after training will not have the necessary vision of facial proportions, or he will have no sense of color, or he will not be able to understand the technique of the procedure. What to do in this case? Teach another? What if that doesn't fit?

Another picture: after training, the specialist really has good knowledge and can perfectly apply them in practice, and after some time he begins to demand a salary increase (at best) or buys equipment for himself and leaves the salon along with all clients.

Therefore, we offer the option of joint investments.

Scheme No. 2. Purchase of equipment at the expense of the salon, training at the expense of a specialist.

Advantages:

  1. The salon purchases high-quality, certified equipment, which may not be available to a specialist.
  2. Insures itself against incorrect behavior of a specialist.

The salary of the master in this case should be higher (for example, 35–40%), since he also needs to recoup his investments.

There is a question about correction. In the previous case, everyone was in the same plus, and the consumables paid off, and with 40% of the salary, the specialist will receive more than the salon. Perhaps the correction payment should be carried out according to the previous scheme (No. 1), with a specialist's salary of 25%.

Scheme No. 3. Purchase of equipment and training at the expense of a specialist. Work on record.

Advantages:

  1. The salon does not spend money on equipment and training.
  2. Conveniently forms the schedule of the office of a cosmetologist and a permanent makeup specialist.
  3. The cost part consists of non-woven materials.

Feature: the salary of a specialist grows up to 50–70%.

The salon, on the other hand, must provide the specialist with an office and clients (advertising costs are borne by the salon). Returning to the issue of correction, perhaps the percentage should be turned the other way: 30% goes to the salon, and 70% goes to the master, since both sides have costs, but the master has more.

Of course, the income from the procedure can be increased by raising its price. After all, the procedure is complex, time-consuming and very responsible.

Of course, you need to understand that any calculations will depend on the prices of the device and consumables. And, of course, you should not save on the professional development of a specialist working in your salon - there is nothing more expensive than professionalism.

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