We answer: how can a manicurist increase his client base in a month?

Alena Shestopalova is the founder of the ManiCo studio and school, a certified international judge and trainer. Together with her, we talk about a topic that is always relevant for every nail artist - increasing the client base and ways to attract new clients. Read and take note of the tips so that over the next 30 days the number of entries in your journal grows rapidly!

Alena Shestopalova , certified international judge of compulsory medical insurance, international trainer, founder of the ManiCo studio and school, author and developer of manicure and nail design techniques, multiple champion of Ukraine, European champion, winner of the “Golden Hands of the World” award (Kiev, Ukraine)

Loading nail artist per month

The master's full workload for a month is 70 clients.

We calculate: with 20 working days, five clients per day - that’s 100 clients per month. But however, not all girls go to the master once a month. Generally, the wearing period for gel polish or hard materials is three weeks. The nail grows, and the stress zone, along with the correct architecture of the nail, moves to the free edge. Nails no longer look beautiful, and there is a danger of damaging them. Therefore, I recommend scheduling your clients after a maximum of three weeks.

This means that we do not have 100 clients, but less. The average figure will be 60-70. Just!

What influences the customer base?

Let's consider the most important factors.

Cleanliness and tidiness. How you look, how you talk to a client, what you wear, what hairstyle you have, what kind of manicure you have, do you do makeup, is your workspace clean. Take a photo of yourself and your workspace, or better yet, put your phone in shooting mode when you have a client, and behave as usual. After completing the procedure, watch the video. Are you satisfied with everything? If not, you need to write down all the points and work on each one separately.

Cleanliness of your technique and the final result. If you choose courses that are cheaper, or save money by learning from YouTube videos, then you get it. And quarantine has nothing to do with it. Good courses are not cheap, and this is your best investment, which pays for itself in two months. The rest is pure profit.

Your desire is to make people truly happy. If you have it, clients will flock to you at breakneck speed. If your desire is at the level of “saving to earn about 10 thousand,” don’t even ask where the clients are. You always and everywhere feel the same way about yourself. And if they look at you like you’re money, it’s unpleasant for you. Strive to make girls flutter after your services, and in a month you will see a double entry in your journal.

Instagram is not a panacea. There are many free resources on how you can expand your client base. I know that not everyone wants to run Instagram and shoot stories: some people find it very annoying, while others simply don’t have the desire. Then catch an effective method! Word of mouth is the fastest way to attract new customers. We teach you how to promote it in our courses.

There are other developed schemes that work 100%. For example, a Google account, which is created for free. It is enough to update the information once a year and periodically upload new photos. Also pay attention to free advertising platforms in Facebook groups or forums in your city.

Instagram and Tik Tok are the most common methods of promotion. For social networks to work for you, you need to devote time to this activity every day and go to study or collaborate with people who are professionally involved in SMM.

Any method of advancement requires patience, perseverance and a desire to improve. Laziness is not a help in this matter. To be motivated for success, communicate with people who have achieved results, read a lot and load your head with thoughts about development.

To find out more, watch the live broadcast of Pro Nails and Alena Shestopalova.