Victoria Arabadzhi: how to turn what you love into a successful business

Victoria Arabadzhi , member of the jury of the online competition Pro Beauty Battle: Nails , founder of the nail service studio and manicure school NAILMANUFACTURA, elder judge of the ABC Ukrainian Championship, nail instructor and author of the universal manicure technique using cutters. During a live broadcast on the Pro Nails page, we talked with Victoria about launching your own business and the secrets that will help you achieve success. The top master shared her own thoughts, conclusions and life hacks, which we will tell you about.

At what stage of your work did you come up with the idea of opening your own business? Where did you start?

It was not a thought, but a whole dream that I realized. One fine day I saw a room that was ideal for my goal and became a kind of impetus. In the near future, my husband and I drew up a business plan, calculated everything so that our expectations corresponded to reality. And we decided to try it!

Moreover, at that time I really wanted to go beyond “just drinking.” I already had experience and knowledge that I wanted to share with people. Therefore, I decided to let go of my daily work, or rather, hand it over to real professionals in order to spend more time teaching, devoting more time to business and the leadership process.

What stages of starting a business were the most difficult?

The most difficult stage was recruiting personnel. Despite the fact that I trained my masters, finding those who work beautifully, calmly, accurately, without any incidents is not so easy. Quite often, due to a lack of personnel, I had to work with clients myself, so organizational and accounting processes partly suffered. But this is my personal experience that allowed me to grow in this business. And now, two and a half years later, I can say that the business is completely optimized, everything works like clockwork.

What can help a master create his own brand and business?

If a master wants to establish himself as a brand, it is important for him to attend introductory seminars, master classes of leading masters, and various exhibitions at least once every two months, online or offline. This will help the specialist go beyond his comfort and see a completely different world. Participate in championships, prove yourself, watch master classes and live broadcasts online - there are a huge number of them now. This is a very long path, but a real one, which I recommend that all nail artists take.

Should you take some business courses before starting something of your own?

Of course, you can take courses, but the most valuable is always personal experience - on it you will build your business, your brainchild.

How important is a unique business concept? After all, now you can often hear that everything has already been discovered before us, why waste effort and energy.

Nowadays it’s really quite difficult to come up with something completely new and unique - as they say, everything has already been invented before us. All that remains is to take it and act! Decide on the concept and follow the intended path. This is exactly how I act, inventing something new in the process of work.

To learn more, watch the full joint live broadcast between Pro Nails and Victoria Arabaji.