Hermes Beauté introduced a new creative director

In the summer of 2021, the perfume and cosmetics brand Guerlain announced that blogger and makeup artist Violette Serra has become its new creative director for makeup. Just recently we learned that the Givenchy beauty line also has a new mentor - British makeup artist Tom Walker . And once again we are surprised by another change of personnel - this time the Hermes fashion house introduces a new creative director for makeup - Greek makeup artist Gregoris Pirpilis.

Let us remind you that the fashion house Hermès began producing decorative cosmetics only in 2020, and the brand’s first products were lipsticks. The first collection included 24 shades that were inspired by the company's leather and silk archive and housed in three-color cases. In 2021, the brand expanded its line with a new Rose Hermès collection, which included blush, lip balms and makeup brushes. One of the latest launches is a collection of nail polishes in the most daring colors.

Since the launch of the brand, all of the above products have been developed under the leadership of Jérôme Touron. It was he who created the debut line of lipsticks and worked on other beauty products of the fashion house.

Now the position of creative director of Hermes Beauté has been taken by Gregoris Pirpilis, so the responsibility for the further development of the brand’s relatively young cosmetic line falls on his shoulders. Perhaps it will be Gregoris who will launch the first line of care products, which the brand has repeatedly hinted at. Its work will be supervised by Agnes de Villers, president of the perfume and cosmetics division at Hermès, and Pierre-Alexis Dumas, creative director of the fashion house.

“I am delighted to be part of the team at Hermès, a luxury house that I associate with unique beauty, unique values, boldness and innovation. I've always viewed makeup and skincare as a means, not an end. Beauty products are wonderful tools that, in addition to their appearance, give a feeling of well-being,” the makeup artist commented on his appointment.

Gregoris has been working towards this position since 2006 - it was then that he began working as a makeup artist for the professional brand MAC. In 2015, he began collaborating with the Bioderma brand and became the first makeup artist representing a brand of caring cosmetics. In 2018, the makeup artist was appointed Shiseido ambassador in Europe.