Transformational physiognomy: what you need to know about clients

Maria’s promotional organization employs three event managers: Natalya, Galina and Anastasia – young mischievous girls, nimble and quick-witted. Corporate events, parties, celebrations, officialdom and entertainment - they coped with all this with a bang. So, day after day, everything turned... until one incident.

The sunny morning did not foretell trouble. The staff quickly organized catering on the lawn of the elite recreation center. Everything had to go off without a hitch.

The guests arrived for dinner, settled down at the base, got acquainted, drank an aperitif, when suddenly, out of nowhere, a hurricane wind blew in. The umbrellas staggered and began to fall creakingly, the tablecloths with food were trying to fly up.

The people, in confusion, hurried back into the room. But there was absolutely nothing prepared for them: the event was supposed to take place in the fresh air.

Natalya, with a thin bridge of her nose and a flat tip, was at a loss because all her plans had collapsed, the structure of the holiday was cracking at the seams. She tried not to pay attention to the indignation of the guests and frantically called eminent musicians who flatly refused to come in such a thunderstorm.

Galina, with a sharp tip and a long bridge of the nose, is fixated on safety. She was terribly worried that everything would definitely end badly and she would be fired. I counted my food supplies, checked the electrics, and looked to see if the roof was leaking.

Anastasia quickly realized that the situation had gotten out of control for a long time. The immediate weather forecast did not give them any hope until at least the evening.

Having assessed the situation, she contacted her rock and roll friends living nearby in a neighboring town. She suggested that they take acoustic guitars and tam-tams with them and urgently come to the base. She asked me to stop by the local hardware store along the way and pick up some candles, and lots of them! Lightning could cut off power to the entire area at any moment.

The musicians arrived just in time: the people had already reached their normal condition - there was wind, thunderstorm outside, and there was practically nothing to do. But everything has changed dramatically. The main hall was filled with soft fiery light, and live music began flowing. The guests sang hits of the past and present, the fun continued until late at night - until the thunderstorm subsided, inviting all the heroes of the day to sleep.

That day Anastasia showed herself at her best. And there are several reasons for this. One of them is that Nastya is able to see the situation as a whole and knows how to quickly make decisions. She easily tolerates pressure from others, is open to new things, and therefore managed to find an elegant solution to a deadlock situation.

Later, when Maria mastered transformational physiognomy, many nuances in the behavior of girls became obvious to her. She learned to delegate tasks that suited their personalities. This made it possible to improve the quality of event organization, increase sales and girls’ loyalty to her company.

Width of the bridge of the nose

Previous articles were devoted to managing the client's attention through the ability to predict his behavior based on the shape and proportions of the nose. We found that the height of the nasal bridge is associated with the aspect of self-worth in negotiations and making collegial decisions. By the shape of the bridge of the nose, we have learned to identify a person’s ability to adapt and dominate in negotiations, and by the direction of the tip of the nose - to calculate the direction of the client’s attention. The ability to determine the shape of the tip of the nose now helps us formulate a sales proposal taking into account the characteristics of the client's perception. Structural and holistic or with an emphasis on detail.

The width of the nasal bridge reflects the degree of sensitivity to external influences. Responsiveness to other people's opinions, degree of vulnerability and level of psychological stability. It usually matches the length. The shorter the bridge of the nose, the thicker it is, and vice versa (Fig. 1).

Wide nasal bridge

These people are psychologically stable, control their environment, “thick-skinned”, independent of the opinions of others (this quality is enhanced by drooping eyelids).

Basic strategy in negotiations. Stand your ground, take the blow, keep a straight face, no matter what happens. Focus on the reality of the situation.

Talk to such a client calmly and confidently. Be blunt, he's not afraid of awkward moments. Try to keep the ball on your side of the field, as your opponent can easily take the initiative. I’m ready to hold negotiations either in the office or in the “house of councils.”

Give these people powerful, emotional presentations. It’s much easier to shake them up “in the hall”; the general energy wave will arouse their interest in your product.

Middle bridge of the nose

These people have a balance of resistance to external influences and emotional sensitivity. They actively interact with their environment and are able to switch between people in negotiations.

Basic strategy in negotiations. It is necessary to find a balanced solution, propose a win-win strategy, and allow the interlocutor to express himself. Remain calm no matter what happens and use common sense.

Interact with such a client in a measured manner. Speak directly, if necessary you can be quite sharp, this will not affect his psyche.

The average facial structure dimensions of these people reflect the balance of their associated character traits.

Narrow nasal bridge

Such people are emotionally sensitive, have good taste, weak psychological stability, are vulnerable, sensitive to the perception of themselves from the outside (this quality is enhanced by open double eyelids).

Basic strategy in negotiations. You need to feel your opponent, avoid “blows”, turn to his values, look for resources in your inner world.

Speak to such a client with confidence, authority and calm. Give compliments more often, notice his strengths, talk less about the shortcomings and difficulties in working with him (or his company). Interact with him ornately, especially if the client has a long bridge of the nose. Let him speak out, prove himself, don’t rush into making a decision. Try to create a comfortable environment for him, a quiet, secluded place. High-quality interior, pleasant aromas and calm music will create the necessary impression of contact with you. Invite your client to a classical or equivalent concert (event) - this will certainly help establish contact.

Nose width

The degree of pressing of the wings of the nose shows how easy purchasing decisions are for a person. Characterizes his decisiveness in interacting with people. Shows the level of expression, the ability to flare up or become enraged. Nasal alae are also associated with stability in interpersonal relationships (Figure 2).

The width of the wings of the nose is closely correlated with the width of the bridge of the nose. They mutually reinforce, compensate and weaken each other's influence. For example, if Anastasia from the story stated at the beginning of the article had pressed wings of the nose with a moderate middle back, she would not have been able to decide to invite little-known guys with guitars.

Imagine that Natalia's nose structure combines a long dorsum and wide wings. In this case, she gains the ability, through emotions, to quickly switch to a new scenario of interaction with the rebellious environment.

Narrow nose wings

It is difficult for such a client to make responsible decisions about purchasing a product. At the moment when an important decision needs to be made, he begins to doubt, especially when the quality of life of other people depends on it. It is important for him to be able to rely on the opinions of authoritative people, first of all, from his immediate circle.

These people are indecisive, suspicious, vulnerable, doubting their abilities. Be careful in relationships. Demanding on the quality of interaction.

Basic strategy in negotiations. React to manifestations, play on its wave. Feel the pain of your interlocutor, look for weak points in the defense.

When interacting with such a client, be as authoritative as possible. Speak confidently and with emphasis. Listen carefully and take responsibility for the decision when you feel it is actually ready. Focus on the quality and elitism of your product (service). Offer additional accessories that can enhance the person’s image and give him confidence.

Middle wings of the nose

These people are moderate, resourceful, stable in interpersonal relationships. They combine emotional expression with rational balance. Often such wings of the nose are accompanied by a medium or thin bridge of the nose.

Basic strategy in negotiations. Gently “test the ice” before taking a step. Make a balanced purchase decision. Respond to solid and well-developed proposals. Act in resonance with your opponent.

People with medium-width noses feel the need for balance. It is much easier to solve complex problems with them than with people with wide and pressed nose wings.

At the same time, the presence of a bright individual feature in the client’s appearance and character allows us to make him that very unique offer.

Such a client is able to independently make the necessary decision. You can use a provocative style in communicating with him. Offer him reasonable discounts and bonuses. He accepts work well both in the classroom and in an individual format.

Wide nasal bridge

These people are expressive, resourceful, and quick-tempered. Ready to quickly get involved in tasks. They exceed their capabilities. The combination with a wide bridge of the nose enhances psychological stability and control of the environment.

Basic strategy in negotiations. Move forward decisively. Dominate the negotiation field. Include emotions while appealing to common sense. React impulsively to challenges. Act ahead of your opponent.

A person with wide wings of the nose feels more confident in interpersonal relationships than a person with strongly pressed wings of the nose. It makes purchasing decisions easier for him.

In a conversation he tries to take a dominant position. Able to make decisions for his loved ones, and this can be used as an incentive for additional sales.

Do not put pressure on such a client; he is capable of making the necessary decision himself. It is likely that he himself will try to get discounts and additional bonuses from you. Use a provocative communication style, but proceed very carefully. You can try to take it “weakly”. He loves challenges and provocations, but again - carefully and according to the situation. Keep the game on your side of the field. They love to seize the initiative.

Such a client prefers to negotiate behind the scenes, face to face. But if desired, he is capable of “blowing your brains out” in public. Make bright and emotional presentations. Bring these clients into the orbit of your images.

First published in " Les Nouvelles Esthétiques Ukraine" No. 3 (109) /2018