Psychology of working with a client: advice to the PM master

Modern customers are spoiled and whimsical. And all because a lot of procedures have been invented today, and all are beautiful, one is better than the other. Yes, there are a lot of masters. If one master did not like it, there will immediately be a dozen others who are ready to promise mountains of gold and follow the whims of the client. How to fight for your customers in such a fierce competition?

About this important topic - in the " ABC of a novice master of PM "

P: Psychology of working with a client

Tricks of specialists

The secret is to play on emotions, not price calculations. It is not a fact that the client will return to where it is cheaper, but for sure he will return to where you can feel relaxed, joke and smile. Also, remember to make an effort to reduce discomfort during the procedures.

It is no coincidence that we always focus on the use of anesthesia for procedures, because many people are actually afraid of pain and therefore deny themselves the pleasure of improving their face and body.

But still, you need to work out a strategy. As far as possible, you need to study the market at least at a basic level, keep an eye on competitors, and have knowledge about advertising. Here's what we recommend doing:

1. Expand your range of services. The more names of procedures in your ads and on the site, the more likely it is to interest the client.
2. Don't promise the impossible. It is important to actually be able to do everything that you offer in your ads.
3. Think about how to attract a client. You need something that everyone else does not offer, and not to be at a loss. For example, in a store where you buy consumables, you can take some probes or inexpensive accessories and give them to customers.
4. Perhaps it is clear that the master must be polite and courteous. However, rudeness and rudeness of customers should not be put on the brakes either. Evaluate your behavior and the behavior of customers adequately and objectively.
5. Constantly need to monitor market prices. Don't overprice or underprice. If you want to make a profitable offer - develop a one-time promotion.
6. Develop a loyalty program. For example, offer a permanent discount to regular customers.
7. To create advertising, it is better to involve professionals if you need to significantly increase the flow of customers. Choose those specialists who charge for the result, and do not ask for money in advance and promise a lot. High-quality advertising will attract exactly the audience that you need.

Most importantly, do not be afraid to be creative, sometimes the craziest idea can be effective. Make your office as interesting as possible, and you will be drawn to.