About the rules of competent contact with the client: advice to the master of permanent makeup

Establishing contact with the client is the most important foundation on which all further cooperation with him is built. The beginning of any successful relationship is a favorable first impression. Read about the rules of competent contact with the client and the difference in approaches in the material.

Permanent makeup is part of the service industry, so customer focus should be one of the top priorities for permanent makeup artists. The end result of the master's work, as well as customer loyalty, depend on whether the specialist can be trusted, how well he can communicate with the client, and whether the needs and expectations of the client are correctly understood.

Contact with the client: how to establish?

The general impression of a person develops in the first 15 seconds of communication. So, anyway, say psychologists. It is during this time that the master must not only show his professionalism, but also establish contact and win the trust of the client.

The client's opinion about the permanent makeup specialist during the first meeting will be formed as a result of a combination of three main factors:

1. What does a specialist look like?
2. As the expert says
3. What exactly does the expert say?

Appearance of the master

The appearance of a specialist working in the beauty industry plays the role of a business card. PM masters should look well-groomed, and this is the main requirement. Hair, manicure and make-up should always be in perfect condition; clothing must be appropriate, neat and clean.

The specialist is not recommended:

• wear very short skirts, dresses with a low neckline;
• using too much jewelry / bijouterie;
• apply too bright makeup;
• come with untidy hair;
• have very long nails.

The presence of strong odors in the cabin, such as cigarette smoke, heavy perfumes, food smells, etc., will also not add to your liking.

First there was the word...

According to the study, people receive only 7% of information through oral communication; the remaining 93% are perceived verbally and through body language. In order to win the trust of the client and more effectively carry out further work, it is necessary to observe the ethics of communication and know some basics of psychology.

During the greeting, the PM master should smile friendly. During the conversation, you need to look into the eyes of the client.

Learn body language. Posture as well as body movements should be "open", so it is not recommended to cross your arms or legs or keep your hands in your pockets. The specialist should invite the client with a gesture to enter the office / salon. Sitting at the table, position the body so that it is visually facing the client.

It is also very important to be able to listen. During the conversation, show interest: ask additional questions, nod, agree, etc. - thereby you make it clear to the client that you are sincerely interested and are trying to understand the situation in detail. On the other hand, don't interrupt the client or show any signs of haste.

To establish contact with the client and gain trust, you can try a psychological approach called " mirror effect ". The essence of this approach is quite simple - you try to reflect the manner of speech, movements, etc. of the client, which makes the environment more comfortable and relaxing for the client. There may be several different levels of such adaptation to the client: verbal (intonation, volume, speed of speech), emotional (mood) and physical (body position, posture, etc.)

What exactly does the master say?

In addition to providing the client with complete information on all issues, the specialist must also be attentive and polite, as well as a pleasant conversationalist. During the first meeting, it is very important to introduce yourself, get the name of the client and then use it as often as possible when talking.

During the conversation, the specialist should not only ask questions, but also try to clarify the answers received, saying something like “If I understand you correctly, you mean ...” - in this case, the client will know that his wishes are understood and will be taken into account during the permanent make-up procedure.

During the procedure, the master should not forget to comment on all actions, as well as ask questions about how the client feels, especially if he or she is undergoing the procedure for the first time in his life. At the end of the procedure, ask the client some important questions: “Do you have any questions?”, “Was the procedure comfortable for you?”. The interest shown in these matters will let the client know that you really care about his feelings and feelings.

The specialist is not recommended:

• criticize the client in any way, discuss his personal life, as well as religious and political views;
• use terms that are not clear to the client.