Natural permanent makeup: style trends

Elena Kondratyuk, international expert in advanced permanent makeup techniques and medical micropigmentation, certified trainer of teachers, practicing master, author and developer of exclusive camouflage techniques, founder of the BeProfessional school of professional masters of semi-permanent makeup

Permanent makeup is an art. And, like any art, PM does not tolerate overabundance, sameness, similarity. Unfortunately, more and more often we see drawings on faces that seem to have come out from under one pattern - eyebrows, lips, arrows. Moreover, we make them so ⎼ the same. Individuality is an important quality for every person, and individuality in appearance, such a highlight, is no exception.

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About psychology...

Marketing and advertising, of course, is a great thing, but sometimes you need to use gray matter.

So, to summarize: what do our clients want, what semantic message do they carry in their desire to make a PM?

• I want to adorn myself, show how fashionable I am, so that everyone can see, to always be made up, otherwise I can’t look at myself in the mirror without makeup, everyone has a “mustache” on their eyebrows ⎼ and I want ...

Or:

• I have a problem - insufficient hair growth on the eyebrows, very light sparse eyelashes and therefore inexpressive eyes, blurry asymmetrical lip contour and unhealthy color (pale or blue), etc.

Feel the difference: do I want to change myself ⎼ or do I want to remain myself?

Due to the lack of professional basic training, many specialists themselves cannot fully identify themselves and answer the question: “What am I doing ⎼ PM or decorative tattoo makeup?”, not to mention the analysis of client wishes. Hence the dissatisfaction on the part of clients after the allegedly perfectly performed procedure and against the background of an “excellent” result, from the point of view of the master. As well as discrediting the PM service itself.

The insufficient level of culture, the influence of various cosmetic corporations and brands, the media that impose false concepts of beauty - this is a large-scale business that destroys the very understanding of the uniqueness of the human individual in dissimilarity to others. We are all created in a single copy, and this is the perfection of the Creator.

Photos of clients: before the procedure and the healed result

Regulating "beauty"

The hypertrophied understanding of "beauty" has now reached its apogee. A certain return to the direction of mannerism, reflecting the crisis of the humanistic ideals of the Renaissance (XVI century). Like representatives of this trend, many experts in the beauty industry claim service to the "subjective idea" - relying on the master's own taste and vision, denying the humanistic concept of man as a perfect creation of nature. Let's draw an analogy: distortion of anatomical proportions - enlargement of the chest, lips, cheekbones, etc. And all this is not in painting or architecture, but on real people.

However, the world is moving forward and is gradually getting fed up with the artificial. “Puffed out” lips, “tattooed” faces filled with fillers are increasingly causing rejection by others and in many cases give a ban on promotion in the intellectually developed spheres of a cultural society, being a sign of bad taste.

The imposed theory of happiness in outward resemblance to Angelina Jolie or Britney Spears does not justify itself. People develop and mature. Other values of the first order come. More and more people seek and find happiness within themselves. What am I? Let me be accepted for who I am. External ⎼ as a continuation of the internal, and not vice versa. More and more women want to be themselves and not follow the path of cloning. Robots (clones) and artificial intelligence will invariably enter our lives in the near future as an integral part of the development of civilization. However, do not speed up the process. We have the opportunity to enjoy naturalness. An increasing number of people are trying to draw the attention of society both to their own characteristics of the inner world and perception, and to external distinguishing features. The world's culture-bearing elite are increasingly showing their natural beauty and taking pride in their "imperfections".

So what is modern PM?

What is the main thing in the phrase "permanent makeup"? "Permanent" or "make-up"? And if you replace the word "make-up" with "color correction"? In my understanding, makeup is a mask, an outfit for a certain occasion.

Permanent makeup without makeup is a completely new step, a new direction in aesthetic cosmetology. Permanent color correction designed for an audience of modern ladies who do not want to change their appearance and dress themselves up with a permanent mask of indelible makeup. For those who want to look decent in any life situations and at any age, especially during the period of natural age-related changes. Emphasize the merits and hide the flaws without violating the overall harmony, and, most importantly, remain yourself.

The material was first published in Permanent No. 4/2018