Master and client: how to improve communication skills

No business can exist without the skill of communication and proper building of relationships with clients, creating an atmosphere suitable for communication with the consumer of your services. That is why there are so many textbooks and books that teach the tricks and tricks of communication. In this process, every detail, every word, every gesture is important. In this article, we will look at the basic rules in communication and establishing contact.

Establishing contact with the client

Friendliness is the key to a good impression and relationship. But do not forget that excessive friendliness can work against you, for example, cause distrust or even the client's refusal to take you seriously. It must be understood that a successful business transaction is primarily built on professionalism and quality service to the interested party, and not just on friendly relations.

In order to combine these qualities together and not overdo it in any of them, it is necessary to have not only a natural instinct, but also certain knowledge and experience in this area. A specialist offering beauty services should follow a few simple rules in order to achieve the sympathy of a client.

Cloth

Your clothes should not be bright, defiant, confusing. Classical style, calm tones and pattern, if any, are preferred. Women should not dress vulgarly, long hair below the shoulders is desirable to be removed in a neat hairstyle.

Signs of attention

Creating comfortable conditions when receiving a client guarantees an expression of willingness to help, a smile, addressing the client by name. If in the process of communication you do not neglect these rules or do not stop observing them, the likelihood of lifting the client's mood and the success of further communication increases.

Negative signs of attention include both deliberately negative ones, for example, ridicule, aggression, rudeness, and “zero”, neutral ones, that is, ignoring or inattention to the wishes of the client.

The “correct” distance from each other when communicating is 120 centimeters. There is no need to invade the personal space of the interlocutor, during the conversation you need to maintain an open posture, lean slightly towards the client and turn 45-90 degrees towards him. Your gait should be confident and your posture straight.

Psychological contact with clients

To create a favorable psychological climate, sometimes refined rules of friendliness are not enough, and then the psychological aspect comes into play. Sometimes it is necessary to adapt to the character or mood of the client, and only then the contact will be possible.

Ideally, the master should become a mirror of the client, adjusting to him, imperceptibly and in no way mimicking. This may seem almost impossible to accomplish, but some basic guidelines regarding client gestures and facial expressions will help you with this.

Eyes

The expansion of the pupils of the interlocutor indicates his interest, involvement in the matter. Keep this in mind during your consultation. At the same time, constricted pupils mean irritation, anger. Also, in order to keep the conversation under control, in no case should you lower your gaze below the eye level of the interlocutor. A shifty glance or its removal from the eyes of the interlocutor indicates a lie, as well as covering the mouth with a hand.

Voice and pronunciation

Loud, distinct speech can speak both of the confidence of the interlocutor, and of attempts to disguise weakness, uncertainty. A very loud voice can mean anger, irritation. A quiet voice can indicate both uncertainty and instability of character, and attempts to achieve secret goals.

You should also pay attention to the speed of speech. If it is small, this indicates a calm temperament of a person, the deliberation of his actions and decisions. Hasty speech usually belongs to an energetic, active person, but also in this way a person sometimes tries to stop an unpleasant conversation and switch his attention to something else. A gradual acceleration in the pace of speech may indicate that the client is inspired by your offer. Similarly, a gradual decrease in the rate of speech means a loss of interest.

Breath

Deep, even breathing characterizes the client as a calm, self-confident person. Short, shallow breaths and exhalations speak of a feeling of discomfort, insecurity. A short sharp sigh is a reaction to sudden surprise, surprise, indignation.

The qualitative application of this knowledge will help improve your communication skills and, as a result, increase your client base.