How to win over a client: advice from a psychologist

Retaining a customer is harder than attracting. Many beauty business owners believe that beauty salons and studios should constantly work to increase loyalty, that this is their top priority. And what ways do practicing psychologists offer to fall in love with a client? Let's find out. We talk about 10 secrets of getting customers to you.

Be friendly and sincere

Favorite master always smiles. The beloved master is always in a good mood, and everything is going smoothly in his life. If, having come to you for a session, the client forgets about the general hardships for at least a couple of hours, he is guaranteed to want to come back again. Never complain! Do not let the client think that he is the cause of the problem at work. The client, having heard the phrase “your skin is hard to work with”, will never return to you for a second session.

At the same time, you don’t need to be silent, ignore the problem and try to put on a good face in a bad game. It is better to honestly discuss the difficulties with clients, to offer ways to solve them. This is the behavior of a true professional.

Every case is unique

People like to be considered special, and their desires are treated with interest and respect. Listen carefully to your client, look into his eyes during the conversation, and to consolidate the effect, say what you heard in the words of the client. It is confirmed that we like those people who speak "the same language" with us. Feel free to imitate the client's original speech patterns. Most importantly, do it naturally and gently. Mirroring is one of the main secrets of location.

Think of those who are with you right now

Instead of chasing new customers, pay attention to existing ones. Loyal customers are the basis of your base, it is important not to disappoint them, constantly warm up and maintain interest, offer some kind of bonuses for loyalty.

Stay in touch

Install all available instant messengers on your phone and keep in touch with the client in a convenient way. You will be more willing to get in touch if you use means of remote communication that are familiar and understandable to the client. Explain to the client that they don't have to be embarrassed to text or call you if they have questions about your work. Interest in the future fate of the client after your work causes the necessary feeling of care.

By the way, correspondence is one of the surest and easiest ways to unobtrusively maintain relationships with even the most introverted client. Tell in letters about new products, offer individual discounts and bonuses. This will allow you to work on the quality of service, and the client to feel needed.

Give gifts

Do you want to motivate a client to return? Offer him a discount on the next procedure, a personal bonus, some tempting offer. More gingerbread means more customer loyalty. Give customers small gifts. It can be beautiful samples of cosmetics from your sponsors or small pre-holiday souvenirs. Share useful information with customers, because it is also perceived by our brain as a gift or help.
The secret of this psychological move lies in the fact that, having received something as a gift from his master, the client begins to experience not only pleasant feelings, but also mutual obligations.

Promise less, deliver more

Another version of the previous paragraph about gifts. Exceeding expectations is one of the easiest ways to make a client fall in love with you. But it’s hard to jump over your head, so smart marketers give this advice: promise a little less than you are going to do, then the client will have the feeling that he received more than what was promised.

Share professional secrets

While working, try to use highly professional terms with explanations more often. Warn the client about the pitfalls and talk about the methods that you use in your work to achieve the best effect. For example, during the procedure, tell your client a little about color. A master who is well versed in his work inspires confidence and sympathy. This way you make yourself an expert in the eyes of the client, and experts are more trusted by default.

Look at the right angle

Treat the client the way they want to appear. We often want to be better than we really are, and when meeting a new person, we strive to use the chance to make exactly the impression that we want to give everyone. If you come across such a client, play along with him, even if the inconsistency with the image seems obvious to you. The effect of this psychological trick is that we always want to return to those who believe in us.

Accept the rules of communication

Maintain the style of communication with the client that is comfortable for him. Feel the markers in the client's speech that help determine the formal or informal style of communication. If your client wants to switch to informal communication, support him. In the modern world, it can sometimes be so difficult to find someone to talk to, and the opportunity to share your opinion is a real outlet for many. Most importantly, never touch on three taboo topics in a conversation with a client: politics, religion, and health.

Ask to write a review about you

Honest reviews - plus a million to your reputation as a master. A person rarely wants to write positive reviews (unlike negative ones), but you can ask. “Take five minutes, write a couple of lines on the site about your impressions of the procedure and the result”, “Tell your friends about us”, etc.

Working in the field of constant communication with completely different people, the masters themselves become real psychologists. Be attentive to your customers, and you will see that you can intuitively feel how to win over this or that person. The experience of communication, the experience of resolving conflict situations and the experience of finding a common language is one of the main advantages of your work for the field of personal development.

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