How the fashion and beauty industry is helping to fight coronavirus

The fashion and beauty industry is working hard to fight back against the COVID-19 virus. Firstly, legendary brands are closing all their stores in countries where there is an epidemic and postponing shows - this is the simplest step that everyone can take. But the largest market players are ready to do more and are looking for new and new ways to help in the fight against coronavirus.

The British Fashion Council recently announced the creation of a new initiative, the main goal of which is to provide assistance in the fight against coronavirus. The organization is calling on brands to focus on producing masks and gowns that are desperately needed by healthcare workers and patients.

LVMH

The LVMH conglomerate, which owns the brands Louis Vuitton, Dior, Givenchy, KENZO, Loewe, Marc Jacobs and others, made a donation of $2.2 million to the Chinese Red Cross before the virus had yet left the country. On March 16, the company announced that it would convert some of its factories that produce cosmetics to produce disinfectant sprays and gels, a shortage of which is felt in all countries affected by COVID-19. The brand said that once the hand products are ready, they will be delivered free of charge to health authorities.

L'Oréal

Last week, the brand also announced that it was starting to make hand sanitizers in its facilities. Moreover, L'Oréal will donate a million euros to companies that are currently working with patients.

“L'Oréal wants to express its gratitude, support and solidarity with everyone who is mobilizing with extraordinary courage and dedication to fight this pandemic,” said Jean-Paul Agon, the company's chairman and chief executive.

Giorgio Armani

Fashion brand Giorgio Armani has closed all its boutiques, hotels and restaurants, and earlier this week Giorgio made a donation of 1.25 million euros to three hospitals in Milan, the Lazzaro Spallanzani hospital in Rome and the Italian Civil Protection Agency.

ZARA

The Spanish brand has already donated 10 thousand medical masks to medical workers and coronavirus patients. In the coming days, the brand plans to donate another 300 thousand personal protective equipment. Moreover, ZARA representatives reported that they are ready to transfer part of their production capacity to the production of hospital gowns and medical masks.

Prada

Another Italian brand that does not remain aloof from the global threat to humanity. Prada executives Patrizio Bertelli, Miuccia Prada and Carlo Mazzi recently contributed to the creation of six new intensive care units at the Sacco, Vittore Buzzi and San Raffaele hospitals.

Versace

Donatella and Allegra Versace donated $143,000 to the Chinese Red Cross for medical needs, and last week donated 200,000 euros to medical institutions in Italy to help fight the coronavirus.

“My heart goes out to those affected by the coronavirus and their families. We send our love and support and encourage everyone to help those who are in great need right now,” commented Donatella Versace.

Dolce & Gabbana

The founders of the Dolce & Gabbana brand were among the first to draw attention to the critical situation in the world. In February, Domenico Dolce and Stefano Gabbana donated funds to Humanitas University to support research into the immune system's response to the coronavirus, with the aim of developing a basis for diagnosis and medical interventions.

Moncler

The company will donate 10 million euros to build a hospital in Lombardy (the province in Italy most affected by the COVID-19 outbreak) to treat patients with coronavirus infection. The new medical facility, which is planned to be launched in just ten days, will have more than 400 intensive care rooms.

BEVZA

Of course, this is not a complete list of brands that are ready to help fight the pandemic during this difficult period for all types of businesses. In addition, Ukrainian brands are also gradually beginning to join European and American initiatives. On Saturday, designer Svetlana Bevza said she and her team are starting to make clothes for medical workers who are currently on the front lines.

“It is reported that the spread of coronavirus is expected to continue in Ukraine, and, unfortunately, our healthcare system is not ready for this. Therefore, the best craftsmen and I gathered to make protective clothing for our medical workers. We do this for free because we consider it our responsibility,” Svetlana said in a video message.