SMM for the beauty industry during the quarantine period

Vladislav Mogir , beauty marketer, developer of SMM strategies

The owners of a beautiful business are faced with a difficult task that requires serious decisions to quickly cover the cash gap.
I hope everyone has already agreed on a reduction in the cost of rent or a rental holiday. If not, you can download the legally formalized appeal here .

Perhaps the only effective solution is to prepare so that from the first day of work the craftsmen have a full load.

The average “success formula” for the first week for a salon after quarantine looks like this:

The number of services provided by one master per day * number of masters * 7 days * average net income from services provided (your money).

This article will talk about the salon (salons/studios/barbershops/individual masters) and the target audience (people who will come to the salon after the end of quarantine).

Naturally, the target audience in this case is people who have already visited the salon before, as well as those who have never been there.

So, we can draw the following conclusion: we need to engage the target audience (TA).

The main aspect of the 1Digital.kiev company’s philosophy is not to give empty discounts, but to offer more service, gifts, bonuses, and other “goodies” that are pleasant to the client.

If you think that discounts are the only chance to attract and retain a client, then this article will not be relevant for you.

If not price, then what is the decisive factor in choosing a salon/professional?

Price components:

• Location
• Interior/atmosphere
• Service
• Tools/preparations digital, logo
• Master's qualification

If all these criteria suit the client, the price for him is just a figure that his budget allows/does not allow.

What to do with all this?

We have a little less than a month until the salon is supposed to open. You need:

• Add posts so that as many people as possible can see them.
• Make interactive stories.
• Hold a raffle/quiz.
• FAQ with masters about live services - interviews.
• Find partners for mutual PR.

Now we need to talk about the media plan format that most effectively engages the user to interact with your Instagram profile.

What need to do?

• Tell about each salon service in a post (full process) with riddles.
• In stories you can give correct answers to tests.
• Live ask the master questions about the “answers” in stories.
• Create a post with gifts/prizes for participants.

Let's say you have drawn up a complete plan, prepared images/videos, texts and planned/designed stories. There is still a question of coverage. You want your work to be seen by hundreds and thousands of potential clients?

How to attract a lot of visitors to your profile?

You need to carefully prepare again and perform the following steps:

• Collect customer reviews with a link to your account.
• Make a newsletter to existing contacts (Viber/SMS/Email/Direct).
• Agree on advertising from partners with a link to the account (mutual PR).
• Black PR services are possible to attract attention to the profile.
• Apply targeted (paid) advertising.

The more you do, the higher the coverage.

What result can be obtained by completing all the above work?

• New subscribers
• High profile activity
• More messages in Direct
• Records of regular and new clients

If you want our company to help you with all the points listed above, you are welcome , you can get a free consultation with a beauty marketer.

Health to everyone!

Keep calm and continue posting