From dawn to dusk: daytime makeup for women of different ages

Elena Yatkivskaya, professional makeup artist

Daytime makeup exists outside of fashion trends. Its goal is to emphasize natural beauty, add freshness and charm. Light pastel shades are best suited for this. The universal rule for daytime makeup is to use shades 2-3 tones lower than the original ones and move within these limits.

Daytime makeup provides for a good tone. The skin should look fresh, radiant, healthy and not overloaded with cosmetics. Don't get too carried away with correctors, concealers, foundation and powder. Recently, many makeup artists generally advise applying the tone locally - as needed. It is advisable to choose the shades of foundation exactly to match your skin tone.

Using light and dark tones, you can perform light and unnoticeable face correction. A light tone is applied to the skin. Then correction is performed with a darker shade. The dark tone is applied to the cheekbones, lengthening, round cheeks - depending on the shape of the client’s face. The final stage is shading the borders with a sponge or fingers and a little powder to fix the effect. The skin will look fresh, velvety, as if with a natural blush.

15+

Leather

In adolescence, the final formation of the skin occurs, which is accompanied by certain troubles: clogged or enlarged pores, oiliness, shine, various rashes, etc. Therefore, cosmetics must be selected carefully, and makeup must be done with skill.

Tone

How to do daytime makeup for girls 15-19 years old? An important point in teenage makeup is the use of correctors. It should be remembered that an under-eye corrector and a corrector for masking imperfections are two different things. The tone and corrector are matched to the skin tone.

Before you start doing makeup, you need to apply a day cream according to your skin type. If the skin is oily, blot with a napkin. Apply foundation. Blot with a napkin to remove excess tone and set makeup.

Blush

Apply a little liquid blush in a peach, coral or soft pink shade.

Eyes

In daytime eye makeup for teenagers, you can use pencils, eyeliners, and shadows. The main thing is to shade it. If, for example, a pencil is applied along the eyelash row, it needs to be shaded. This can be done with an applicator or professional brushes, duplicating the shadow over the entire moving eyelid. Any colors are allowed, but, say, for school it would be more appropriate to choose calmer shades: if purple, then closer to lilac, green – to light green.

Lips

Glitter is more suitable for young girls. Bright, neutral, pearlescent, with reflective particles, sparkles - everything is allowed.

20+

Leather

The hormonal changes in the body have almost passed, the skin has returned to normal - smooth, elastic, fresh.

Tone

Skin problems are usually minimal. Therefore, there is no point in an abundance of foundation on the face. The tone is applied locally, without an excess of correctors to create light daytime makeup. Since young people live quite active lives - they study at institutes, combine study with work - concealers come in handy. Liquid concealers that are applied to the area around the eyes are perfect. If the concealer is lighter than the main tone, it is applied before using the foundation, if the tone is on tone, it can be applied after.

Blush

It will be very beautiful if a drop of liquid blush of a peach or pinkish tint is applied to the center of the cheek when smiling. Dry blush is best applied along the cheekbone. On the central part of the apple (cheek) they will look too flashy.

Eyes

Many offices have a so-called makeup code. A woman needs to look beautiful, but not flashy. A good choice for daytime eye makeup is arrows : both clear along the upper lash row, and shaded, duplicated with a shadow of a discreet shade (coral, salmon, golden, etc.)

Lips

A contour pencil in a neutral shade and lip gloss will ensure the necessary durability of your makeup. The pencil is shaded, gloss is applied on top - it lasts for a very long time and does not smudge.

30+

Leather

The complexion deteriorates, the skin loses its elasticity, becomes drier, muscle tone disorder leads to the formation of transverse and longitudinal wrinkles, etc.

Tone

If makeup is applied for more than 4-5 hours, it is not recommended to overuse concealers and foundation products. Because any concealer, even liquid, creases on dry skin. There is no subcutaneous fatty tissue around the eyes; the skin is very dry and thin. After just a few hours, the concealer will begin to crease. After 30 years, you can pay attention to products with a slight lifting effect. They contain many moisturizing components and smooth the skin well. To prevent your skin from drying out, I recommend using powder as little as possible.

Thermal water moisturizes the skin well and prolongs the life of makeup. You can treat your face with it both before and after applying makeup.

Blush

The recommendations are the same as in 20: they should not be very bright.

Eyes

For beautiful daytime makeup, brown mascara is often recommended. But still, black mascara looks more impressive on the eyelashes. The eyelash row should be brighter. The range of shadows can be completely different - pastel, brown, purple, green, a little black at the eyelash line. You can choose colors that are a little more saturated than at a young age.

Lips

Contour pencil and lipstick. Glossy or matte - depends on individual preferences. Glossy lipstick looks fresher, matte lipstick looks more formal and stricter.

40+

Leather

There is a decrease in the thickness of the epidermis, small sebaceous glands atrophy, the skin becomes dehydrated, the skin of the eyelids becomes heavier, folds appear on them, the corners of the eyes droop, the expressiveness of the nasolabial fold and wrinkles around the eyes increases.

Tone

To create beautiful daytime makeup, it is better to use some kind of rich foundation rather than powder. Even out tone, rosacea, pigmentation, etc. locally, pointwise, carefully, without excess. The lower the tone, the better and more natural the woman will look. Because after a while the tone will begin to accumulate in wrinkles. This looks bad. To blot and touch up your makeup, you need to carry special napkins with you.

Eyes

After 40, it is advisable not to use ultra-bright shades in makeup. This emphasizes age and visually makes the woman older. When making eye makeup, you should avoid using black pencils. The pencil may smudge and smudge into fine lines around the eyes. The shadows have a dry texture and hold their created shape longer. When lifting the outer corner of the eye with shadows, you do not need to draw the arrows very far - asymmetry becomes more apparent with age. For age-related makeup, shadows in salmon, beige, peach, caramel shades, etc. are well suited - invisible, but refreshing. They can be used with equal success for women of both warm and cold types.

Blush

Peach, coral, salmon to remove grayness from the face.

Lips

Contour pencils of a soft natural shade, shine.

Lips become thinner with age, gloss will help give them volume. It should be applied only to the central part of the lips so that the contour does not spread.

50+

Leather

A decrease in the level of estrogen in the blood leads to the fact that the oil content of the skin decreases, it becomes dry and thin, pigment spots appear, and circles under the eyes intensify. The upper eyelid droops, nasolabial folds, wrinkles around the lips, under the eyes and on the forehead, sagging skin with changes in the oval of the face are observed.

Tone

After 50, it is very important to choose a good eye cream, a good cream to match your tone. At this age it is necessary to use bases. Makeup artists use them when working with all age categories, but this is not recommended for daily makeup.

Older women can purchase a light base with reflective particles, which evens out the skin structure, fills in fine wrinkles and prepares the skin tone. Products are applied in the following order: cream, makeup base , foundation. It is better to use a silicone-based tone. Avoid harsh powders – it’s better for your skin to shine than to look like compressed parchment. During the day, advise the client not to powder her skin, but to use napkins - either special ones or ordinary cosmetic ones.

Blush

Blush in daytime makeup for older women should be used very carefully, in minimal doses, choosing only light translucent shades. Do not under any circumstances do facial correction – this will only make the situation worse.

Eyes

Some experts say that mother-of-pearl should not be used in age-related makeup. But there is another opinion: mother-of-pearl sometimes evens out the structure of the eyelid very well. You just need to know where to apply it. A little bit of light mother-of-pearl under the eyebrow area will enliven the makeup. It is better to use bold shadows. Colors – pastel, translucent.

Lips

Contour pencil and lipstick. If a woman likes glitter and it would be appropriate, no problem. Although most prefer glossy lipstick. It has a satin texture, light shine and adheres well to the lips.

Do not forget that you need to apply makeup in the lighting in which you will “show off” the result of your labors. Cosmetics applied in bright electric light will look completely different in daylight. It is also important that the light falls evenly on the face and is not directed from the side: otherwise, one cheek may turn out to be rouged much more intensely than the other.

Every woman at any age wants to be beautiful. The main thing is to know the basics of makeup and practice your skills, improving each time, and then any make-up will be possible!

The article was first published in Makeup&YOU Professional magazine.