Why SPA is not a luxury, but an important part of a healthy lifestyle

The SPA industry in Ukraine has been and is a popular business area. This was facilitated by the geographical location of our country and the long-standing traditions of people's spa recreation. On the eve of the war, more and more new SPA salons, centers, clinics were opened in Ukraine every year, existing ones were expanded, and methods were developed. Unfortunately, today these processes are not so indicative, but the industry continues to develop. Therefore, the SPA & wellness Ukraine Forum could not go unnoticed among professionals. The forum took place on May 2, 2025 in Kyiv, in an atmospheric place — on the open terrace of the G-Skay Lounge restaurant with a magnificent view of the capital. Even the weather on this day, sunny and warm, contributed to the work of like-minded people.

SPA and Wellness Ukraine was attended by 160 listeners: business owners, massage therapists working independently or striving to develop their business, cosmetologists, marketers, specialists engaged in related business areas. 11 speakers shared their experience and views on industry development trends, and 27 partners supported the forum.

The goal of the ProBody project, which organized the forum, is to raise awareness of the SPA and wellness industry among both consumers and representatives of the business community: "We strive to help entrepreneurs understand how to improve this industry and attract more customers, and people — to realize that SPA is not a luxury, but an important part of a healthy lifestyle."

*Full version of the access article in Ukrainian and Russian