Spa and Wellness International Congress (SWIC) in Minsk

The target audience of the Congress primarily includes management staff of spa and wellness structures, as well as leading industry specialists. At the same time, one of the tasks is to form a professional community aimed at learning and growth and attending Congress events annually. For this purpose, the program of speeches and events of the Congress is compiled in such a way as to consistently, from year to year, increase the level of qualifications and professional erudition of the participants.

Program

the 3rd of November. Conference “Prospects and business development in the field of spa and wellness” (Moderator: E. Bogacheva)

10:00–10:10 M. Kiernan (Ireland) Welcome speech

10:10–10:30 N. Tsymbal (Russia) “Key indicators of a successful spa business”

10:30–10:50 O. Nikitina (Russia) “Opportunities and threats for the formation of a civilized labor market for spa and wellness”

10:50–11:10 G.Barashkov (Russia) “Resort Spa Hotel” - a new concept for the Eastern European market"

11:10–11:30 O. Rapatsevich (Belarus) “Investing in the service behavior of staff. Formula for customer satisfaction from visiting the spa"

11:30–11:50 O. Irisova (Russia) “Conceptual spa. Features of building a business using the example of an aromatherapy clinic"

11:50–12:10 A. Syrchenko (Russia) “Outsourcing and outstaffing as powerful resources for the spa and wellness industry”

12:10–12:30 M. Filatova (Russia) “A unique concept as a platform for brand promotion and development in the spa market”

12:30–12:50 S. Nelobina (Estonia) “Generation Y – new consumers of spa and wellness services”

14:20–14:40 S. Zaitseva (Russia) “Spa and hotel. What comes first and who wins in this tandem"

14:40–15:00 N. Petrochenko (Belarus) “Club spa as a market category”

15:00–15:20 A. Kolotusha (Russia) “Restyling of a spa salon as a way to develop a brand”

15:20–15:40 E. Kudryavtseva (Russia) “Internet marketing for the spa and wellness industry. Strategies for attracting and retaining clients"

15:40–16:00 O. Kruk (Belarus) “Wellness in European style: is this really what we are striving for? (using the example of a Swiss spa)"

16:40–17.00 A. Sokolova (Latvia) “Working with wellness hotel staff: overcoming barriers of interpersonal communications between hotel departments”

17:00–17:20 D. Bokhonov (Russia) “New opportunities for business partnerships between players in the spa and wellness market”

17:40–18:00 A. Mkrtchyan (Russia) “Modern market of spa services and popularization”

17:40–18:00 Presentation of a new technique by the fitness partner of the Congress “Anti-gravity-yoga”

November 4. Conference “Spa service in health resorts: a fashionable trend or a new resource?” (Moderator: T. Koroleva)

10:00–10:30 A. Traskevich (Belarus) “Formation of competitiveness of sanatoriums in Belarus: the place and role of wellness as a key tourist experience”

10:30–11:00 L. Pushko (Hungary) “The evolution of sanatoriums: from clinics to longevity centers”

11:00–11:30 A. Davidovich (Poland) “Health traditions of Eastern Europe and prospects for the development of the spa and wellness market”

11:30–11:50 Y. Koroleva (Belarus) “Ways to modernize a sanatorium-resort institution in the direction of spa and wellness”

11:50–12:20 K. Claverie (France) “Modern methods of thalassotherapy in comprehensive health programs”

12:20–12:40 E. Bogacheva (Russia) “Main directions for retraining staff of sanatoriums and clinics to work in new conditions and with new client requests”

12:40–13:00 P. Levchenko (Belarus) “Use of ground speleotherapy. Experience and development prospects in the Republic of Belarus"

14:30–14:50 G.Barashkov (Russia) “Innovative wellness technologies for health resort institutions”

14:50–15:10 A. Varanelis (Belarus) “Integration of spa services into spa treatment”

15:10–15:30 E. Krivtsova (Russia) “Partnership and social partnership in the health resort sector in the direction of wellness”

15:30–16:00 S. Bershtein (Russia) “Quality management system of the company “Sanatorium Revital Park”. Practical experience of implementation and application"

16:30–16:50 N. Badalov (Russia) “Nafthalan - an “old” new trend in medical spas”

16:50–17:10 I. Tsarkova (Russia) “New opportunities for detoxification programs at the cellular level”

November 4. 14:00–18:00 Interdisciplinary scientific and practical conference “Alternative medicine, psychology and spiritual practices and their place in spas” (Moderator: L. Prigozhina)

14:00–14:30 K. Korotkov “Experience of using human energy field analysis for spa clients. Practical demonstration of the effects of spa treatments based on the GDV method"

14:30–14:50 L. Prigozhina “Alternative methods of diagnosis and correction and the condition of clients in the spa. Practice of a working spa center"

14:50–15:10 A. Moisa “Lithotherapy for spa and wellness”

15:10–15:30 N. Gurskaya “Acoustic aspect of the spa. The role of sound in the spa space and spa ritual"

15:30–16:00 O. Irisova “Aroma diagnostics of human psychophysiological homeostasis in the spa system”

16:30–17.00 I. Radchenko “Alternative methods of psycho-emotional correction of clients and spa staff”

17:00–17:40 V. Oguy “Tibetan “singing” bowls: an exotic service or an evidence-based method?” (with practical demonstration)

17:40–18:00 M. Shatokhin “Transcendental meditation and the possibilities of its application in the field of spa and wellness”

November 5

10:00–12:00 Sightseeing tour of Minsk (departure point to be confirmed)

13:00–14:00 Blitz tournament of finalists Nomination Perfect Spa Reception – 2015

14:15–15:15 Competition of spa kitchen chefs, participants of the Perfect Spa Cuisine Nomination – 2015

15:15–16:15 Lecture with video film “Water in Architecture”

18:00 Ceremony of awarding the winners of the international award Perfect spa – 2015. Gala dinner

November 6

Option 1: Psychological training program “Emotional intelligence for success. Methods of development and use of EI" (4 hours) - trainer E. Bogacheva

Harmony of the soul through the body. Body-oriented techniques of self-support and self-control" (4 hours) - coach Y. Dolgova

Option 2: Excursion (with lunch) to a unique health institution in the Republic of Belarus - the Republican Speleotherapy Hospital (Soligorsk)

Find out more about participation in the Conference on the organizers’ website