Style 2020: all the trends and trends in permanent makeup

Yulia Novoselova , head of the training center Beauty Center YouNova (Kharkov, Ukraine), world champion in makeup (Italy, 2014), speaker of forums and conferences on makeup and permanent makeup in Russia (MakeUp Days, Moscow) and Ukraine (Kiev, Odessa, Dnipro , Kharkiv), author of articles and works in the media and professional publications (MakeUp & YOU professional, Permanent)

With each season and the new year, fashion trends regarding clothing, haircuts, and dyeing are introduced into the beauty industry. The same thing happens with eyebrows - brow masters expand their capabilities, never ceasing to please beauties. Regardless of the season, many girls turn to specialists for advice and refreshing their appearance. Let's take a look at what is gaining popularity the most!

Absolute trends 2020

Each of us, masters, always wants to be in demand. And permanent makeup trends are not an empty phrase. You perfectly understand that it is not enough just to pick up a machine and learn how to work with it. We must keep our finger on the pulse and be aware of what is happening in the beauty industry market. An absolute trend in all spheres of society is the so-called nativeness, in other words, naturalness.

Society is tired of rigidity and aggressiveness. The trend for eco and naturalness is manifested in fashion and clothing: oversize style, natural fabrics, seeming carelessness in loose-fitting clothes. The abundance of comfortable and sports shoes at fashion shows, the destruction of stereotypes and patterns in the office and evening look are also manifestations of this trend. As well as negligence in the hair and makeup, too, as if careless, in which the whole emphasis is on the skin, well-groomed and healthy.

Another trend that we are seeing is the trend for youth and freshness . There is no woman who would like to look older, but have an incredibly beautiful make-up. Rather, a woman will sacrifice brightness in makeup just to look younger.
Plastic surgery has become younger - plastic surgery is done to maintain youth, and not to remove old age. But today, they also try to carry out contouring in a natural and imperceptible way, with minimal changes.

Photos provided by the author

And what about permanent makeup?

Permanent make-up is dominated by non-contour paint, watercolor techniques on the lips, the effect of a pencil feathered arrow on the eyes, hair techniques (that which is thin and transparent).
Why does contourless paint continue to be in trend? Because any clear and dense contour adds rigidity to the image and, accordingly, age and / or aggressiveness, creates a rough and bitchy impression.
Therefore, we are seeing a fashion for a soft pencil arrow with shading instead of a hard classic, a fashion for a fluffy tousled eyebrow, and hair techniques. "Fluffy" eyebrows, eyes, lips. It is this "fluffiness" that creates a softer and more delicate image. Yes, such techniques do not allow wearing permanent makeup for a long time. But this is a plus: a woman wants to change, to be able to look different, to think about her skin and the remote effect.

Photos of works provided by the author
And if the client’s skin does not allow hairs to be made, then in the powder technique, the effect on the eyebrows should be exactly powdery - without hard borders and contours, with a soft beginning of the eyebrows and a soft top. Even the tails of the eyebrows should not be hard and densely dyed. With the continuous pursuit of naturalness, how often do we see deep-set ponytails. So, today it is unacceptable!

Tips for masters

Now it is not enough to be just a permanent makeup artist or makeup artist. Remember, you are a stylist in appearance and in image. The master must follow the trends, see where and why fashion is heading.

Strongly perfect and glamorous - no longer relevant. Instagram removes likes and removes make-up masks from stories in order not to “injure” people with the image of an ideal life and ideal success associated with an ideal appearance. Body positive, absolute acceptance of oneself as natural and natural - this is the brand direction in all spheres of society.

Permanent makeup shines through from under a thin layer of skin, and does not lie with plasticine and dense coloring. No need to strive for the effect of a felt-tip pen. Permanent make-up today is only the basis for daily make-up. Soft shading, lightness, transitions are what we accustom our clients to.

The culture of permanent makeup begins with the masters. It is the masters who decide on the pigments they use, on the technique and form. Develop, learn. Now there are a huge number of master classes, beauty coworking, educational programs that allow masters to receive information and successfully use it in their work. I highly recommend getting knowledge from related areas of permanent makeup: make-up, coloring, chemistry (to understand pigments), stylistics, psychology.
I wish you grateful clients, beautiful healed works, confidence that you are doing beauty with the highest quality and consciously. And yet, dear female colleagues, do not forget to please yourself, love and cherish. Happy New Year!