Beauty HUB Brunch 2: Successful Sequel!

A little over a month ago, on May 18, Estet, in collaboration with the professional platform for beauty industry professionals Beauty HUB, presented a new meeting format for beauty masters and organizers of beauty & health events - Beauty HUB Brunch.

And today, June 22, the second meeting of the Beauty HUB Brunch was held for the participants of the Beauty HUB Laboratory on the topic “The success you deserve. Personal brand. Organization of events. At the meeting, we talked about the psychology of clients and the psychology of sales, about building a personal brand in the conditions of omni- and optical communication with clients, about the features of organizing events, and also held a workshop on working with the Beauty HUB personal account https://account.estet.com .ua , demonstrating adding an event to the BHub Poster and working in the specialist's personal account. The invited speakers covered real cases and tried to answer the questions of the guests. And the Brunch participants had a lot of questions - like last time, the dialogue between listeners and speakers was very productive!

Vladimir Kravchuk , business psychologist, director of the International Center for Psychology and Healthy Thinking Positum Systems, using real cases, confirmed the importance of creating a sales funnel, a lead magnet and talked about how this will help the master reach a new level of earnings.

Modern sales coach and personal brand development expert Andrey Shumyakov revealed the secrets of loyalty, competition, renewed in his memory information about the stages of sales and about the importance of a personal brand in the development of a beauty specialist.

Natalia Sopelnik , Operations Director of the Estet group of companies, shared her rich professional experience on how to prepare and hold a successful event, and also analyzed in detail the functions of the Beauty HUB service personal account and demonstrated to specialists how to add an event to Afisha Beauty HUB . This is an online platform that contains announcements of the most interesting and relevant professional events in the field of beauty and health throughout Ukraine, as well as abroad.

Participants' impressions

After the next meeting, we can confidently come up with a formula for an ideal combination for development and learning: atmospheric LobanovSKY coworking on the 26th floor, fragrant coffee, networking with colleagues, reports from speakers from various business areas and more! The participants of the brunch, sharing their impressions of the past event, noted the following:

Maya Bazhay, cosmetologist

“Personally, the event was productive for me, I was especially pleased that I managed to talk with speaker Andrey Shumyakov, since I am opening a salon soon. I heard him more than once at other conferences, but I personally talked for the first time .

Anastasia Nilova, SMM, PR, Brand manager MD Calm

“It was the first time at such an event, the information heard was not new, but I really liked and the report of the speaker Natalia Sopelnik was useful. The BHUB LK platform is up-to-date, plans to host events closer to the fall. Topical topics for the future - sales, online education, event organization, partly the topic of service .

Olga Plotnikova, make-up artist, browist

“I liked the event very much, I heard a lot of useful information for myself, up to recommendations for reading books. I like that in my personal account it is possible to add several work locations and schedules at the same time, since I work both in Brovary and in Kiev.

Andrey Shumyakov, modern sales trainer (™Dream Beauty), creator of a personal development product and brand (™Dream Board), commercial director of Nail Service LLC (™Catherine), Kiev

“Why was our meeting unique? Modern realities have accustomed us to the formula: "Utility for free = sale to us / purchase by us at the end." This time, Estet (BHUB) has created a new utility formula: "Great utility for free + even greater utility in the form of an IT product (website) that provides the functionality so necessary for modern beauty professionals, and again for free. Beauty industry experts, be innovators and in the use of IT solutions, this is your professionalism, service and such a necessary competitive advantage .

Want to join the next meeting? Leave comments, write topics that you would be interested in discussing, and register in the BHab Personal Account https://account.estet.com.ua