Trending colors 2020

The best indicator that a trend has caught on and gained momentum is how often customers request a particular coloration. Our expert Tatyana Solomonova , colorist, technologist TM BES, champion of Ukraine (2016, 2019) , based on her experience and real practice, has identified several trends.

One of the most pressing questions among our clients is the question of fashionable hair color for the current season. You can talk and argue a lot about this, but I recommend sticking to one rule: wear the clothes that you are comfortable in, and choose the hair color that you feel comfortable in and that is in harmony with your skin, eye color and clothing style.

It's no secret that several coloring techniques have been at the peak of popularity for several years: AirTouch, which was discovered by Vladimir Sarbashev, HandTouch - it was invented by Spartak Kirakosyan, as well as balayage, shatush and Californian highlighting, which do not lose their positions among the masters and clients.

But fashion is cyclical, and complex dyeing techniques are gradually losing their relevance. Customers are increasingly returning to commercial shades, which are less time-consuming and cost-intensive than AirTouch.

One of the fashionable color trends will be shades of chocolate, coffee, latte and chestnut . They will highlight brown eyes well and make the skin more expressive. Their difference will be in the depth of tone and shade, because it can be warm or cold. Don't forget that cool shades are optically darker than warm shades. If desired, you can add a few light strands near the face.

Redhead lovers, as usual, have the luckiest of all. Their range is wide: from honey to mango color with a tobacco tint. The colors won't be as loud as last season's trendy bright coral.

Copper shades are always more provocative and are ideal for bold, confident women. In addition, the copper direction will emphasize white, porcelain skin and blue or blue eyes.

What about blondes? Silver and ashy shades are returning again. As well as light shades of pink, salmon and caramel. The leading position will be taken by the shade of dusty rose.

If the client still wants to perform any technique, I recommend not making a big contrast between the colors - let it be a play of halftones.

Segmental dyeing (dividing the hair into several parts and dyeing them in different colors) will help complement your haircut, and if you dye some element in a bright shade, the hairstyle will become more creative.

And just creative girls can be offered rainbow coloring, which combines different shades. They can smoothly transition from one color to another, or they can contrast with each other, combining different levels of tone depth.