The most popular celebrity makeup brands in 2020

Marketing platform Tribe Dynamics has released a ranking of the 10 celebrity-founded beauty brands that were among the most popular last year in 2020. Among them, the majority were brands of decorative cosmetics, some of which are in no way inferior to professional makeup brands – neither in quality, nor durability, nor the palette of shades.

It is quite expected that the first place was taken by Rihanna's Fenty Beauty brand with a media value of $555,195,705. In second place was Kylie Jenner's Kylie Cosmetics, valued at $187,859,638, and the Haus Laboratories brand, founded by Lady Gaga two years ago, closed the top three ($141). 764 661).

The top ten also included such brands of decorative cosmetics as KKW Beauty by Kim Kardashian, Rare Beauty by Selena Gomez, Victoria Beckham Beauty by Victoria Beckham and Honest Beauty by Jessica Alba.

“Truly successful celebrity brands use more than just the fame of their founders to create buzz and give people more than just the fame and glamor they are associated with,” said Britt McCorquodale, senior vice president of revenue at Tribe Dynamics.