Twitter for the first time compiled a ranking of the most popular beauty brands

The world-famous Twitter platform has published a detailed report on how its users are engaged in discussions on topics related to the beauty industry.

The document says that the majority of social network users who talk about beauty are representatives of generation Z. Interestingly, 43% of them are men, 56% are women. This leads to the conclusion that men’s makeup and manicure are definitely a thing in the coming 2021.

The analysts who conducted the study also concluded that of the 20 most popular influencers, 70% are black and of Asian or Latino origin.

The brand that users mention most often on Twitter is the American brand of decorative cosmetics Color Pop Cosmetics . The company is famous for its eyeshadow palettes for every taste and color.

In second place was Rihanna's cosmetics brand Fenty Beauty , which was launched in 2017. The brand's beauty products instantly became incredibly popular all over the world, captivating both ordinary girls and professional makeup artists.

The third most popular brand on Twitter was the American cosmetics brand Morphe. The top ten also included Kylie Cosmetics, Fourth Ray Beauty, Tarte Cosmetics, Anastasia Beverly Hills, Colored Raine Cosmetics, Elf Cosmetics and Unilever.