Professional cosmetics brand Keune Haircosmetics has suspended business in Russia and Belarus
Stand with Ukraine
With undisguised pride and gratitude, we continue to publish news about brands that can be classified as conscious beauty. The Keune Haircosmetics brand announced its decision to suspend its business in Russia and Belarus. Stand with Ukraine!
Thus, the Keune Haircosmetics brand definitely fell into this cohort of conscious beauty brands, because since the beginning of Russia’s war against Ukraine it has been trying to support Ukraine and Ukrainian hairdressers in particular in various ways.
Back on March 5, one of the founders of Keune Haircosmetics, Eelco Keune, noted in his official address:
Official message from the owners of the Keune Haircosmetics brand on Instagram
“Following our prior notice of the invasion of Ukraine, Keune Haircosmetics is issuing the following statement. In light of the ongoing situation, Keune Haircosmetics has decided to immediately suspend its business in Russia and Belarus. We regret that this will impact our valued colleagues and the customers and partners we serve in Russia and Belarus.
We see a clear difference between them and the actions of the Russian government. Although this represents 8% of our total exports, we feel a responsibility to ACT following Russia's unprovoked invasion of Ukraine and the unacceptable events we have witnessed.
As a family-run organization, we have always been committed to the well-being of families – all over the world. Our hearts go out to everyone affected by this tragedy."
On behalf of Keune Haircosmetics,
George Keune Sr. and Eelco Keune