On Earth Day: top 5 brands of natural decorative cosmetics

Today the whole world celebrates Earth Day, which is designed to encourage people to be more attentive to the fragile and vulnerable environment on our planet, including as part of their professional activities. That is why in this article we talk about both well-known and not yet well-known brands of decorative cosmetics in Ukraine, which use mainly natural ingredients in their products. The beauty products of these brands have been tested by professional makeup artists, so there is no need to doubt their quality.

100% Pure Beauty

100% Pure Beauty offers a complete collection of makeup, skin care and hair care products made from natural ingredients. The brand uses a rigorous methodology to determine and confirm that its products are free of synthetic ingredients.

Makeup artist Benjamin Pukey, a loyal fan of the brand's lipsticks, says, "Cocoa Butter Matte Lipsticks have beautiful, bold matte shades that will make you forget you're working with a natural makeup brand." Benjamin especially likes the Sonora Red color.

Milk Makeup

Since its launch in 2014, Milk Makeup has become a major player in the crulty-free and vegetarian beauty categories. Innovative products are not only attractive to look at, but also effective in use - which is why the brand currently has so many fans.

Makeup artist Quinn Murphy, who works with stars including Kristen Bell, Julianne Moore and Karlie Kloss, says Milk Makeup is one of his favorite natural beauty brands. If you haven't tried the range yet, start with the Hydro Grip Primer, Kush Mascara and Glow Oils.

BITE Beauty

BITE Beauty is not just a natural cosmetics brand, but an organic one. Makeup artists especially love their luxurious lipsticks, which consist of 12 different oils. These creamy beauty products perfectly moisturize lips, are long-lasting and truly benefit the skin.

"No brand offers a range of bold shades in the right creamy/waxy texture like BITE," says makeup artist Katie Denno. “They also make many shades of quality lip liners and were one of the first to launch them.”

Kosas

Each Kosas product is made from active botanicals and balanced with safe synthetic ingredients. Luxurious formulas and beautiful pigments look as good on skin as they wear. The face product duos are available in cream and powder formulas, each featuring blush and highlighter that complement each other to enhance the brightness and radiance of the skin.

The brand's lipsticks also cannot be ignored. Benjamin Pukey says: “Kosas have a range of all-natural lipsticks in super chic black packaging. Rosewater (deep pink) and Thrillest (bright poppy red) are my favorites.”

Kjaer Weis

Beautiful compact makeup products that you might have seen on Instagram are produced by the Kjaer Weis cosmetics brand. Natural and organic ingredients combined with quality cream and powder formulas housed in signature chrome packaging is quite something. Moreover, such compact cases can be used several times. The entire collection is aimed at radiant makeup that makes the skin look healthy.

Makeup artists' favorites include pigmented cream blushes and cream highlighters, as well as glosses and lip liners.