How to make the balayage technique work for you in 2020?

Sally Brooks was asked and written about by HJ magazine, and she shared tips for making a “healthy” profit from the low-maintenance balayage technique, and we've translated the material for you.

What business challenges do salons with a large number of clients face?

When clients say they want balayage coloring, the main thing here is not to go wrong with naturalness for a particular person. After all, all our clients want to look expensive while sitting in a chair.

Balayage is a technique that looks different on each client and requires an individual approach. Balayage can be Parisian, with Californian strands, it can be “sun-kissed” along the entire length, and so on.

We can get an infinite number of different results. The technique is done by hand, so the color becomes softer, but still requires care if the client wants the tone to remain stable and the condition and shine to last as long as possible (this is a mandatory rule for all coloring).

For balayage clients, I always recommend coming in every four to six weeks for a hair polish to maintain tone and shine.

How can salons use the natural color trend to grow their business?

Natural colors are in trend now and will be tomorrow. For example, Majirel Glow L'Oréal Professionnel dye, which is suitable for refreshing clients and for those who avoid bright colors. The wide variety of nude palettes will help to use it for lovers of natural colors, for blondes, and so on.

What color techniques do you think will be popular in 2020?

There has been a huge step forward towards block coloring techniques - think back to the 1990s and early 2000s, or the current example of Dua Lipa, who wore two contrasting colors. The same trend could be “hot” roots – bright roots with spectacular growth and splashes of color, like Billie Eilish.

How will technology develop in 2020?

Balayage is not a trend but a service that is here to stay and this is because we can tailor the technique to any client. In 2020, it’s difficult not to invest in skincare products, and therefore it’s even more important to use high-quality coloring compounds.

Why should you encourage balayage clients to visit your salon regularly?

It is very important not to let clients with balayage forget about care, or even worse, to care for them with low-quality materials. A more vibrant and organic hair color shows well that the client regularly visits the salon.

The benefit of having a balayage client come to us every six weeks rather than six months is that we can keep their hair in better condition.

Balayage Customer Service Menu

Depending on the client's needs, the following color care services can be offered between coloring sessions.

Splashes of color - may include light babylighting to add shine and texture to hair.

Face Framing – Freehand coloring around the hairline to create brightness at the front.

Shine - everything is clear here. This is a service for adding shine, toning and neutralizing unwanted shades.

Zonal toning is the fusion of two contrasting colors to create a color gradient. This is a great technique for achieving seamless color effects.