Heavy luxury: new cosmetics for face makeup from Gucci Beauty

The brand's assortment now includes Silk Priming Serum and Natural Finish Fluid Foundation. The Gucci Beauty tone was presented in 40 shades at once, which cannot but amaze. The new launch highlights the brand's focus on individuality and diversity.

“Makeup can be used to create the personality we want to project, but that doesn't mean it should change what's already there; it is designed to emphasize individuality, and not hide it,” comments Alessandro Michele on the latest launch of the fashion house. “This idea is carefully cultivated through the tools we use, as well as the ones we choose not to use.”

Silk Priming Serum has a soft and light texture that refreshes and moisturizes the skin throughout the day. The non-stick product is designed to provide optimal coverage and long-lasting makeup. The primer, presented in one universal version, is packaged in a Gucci Beauty branded bottle.

As for the foundation, the Natural Finish Fluid Foundation is a silky-smooth formula available in 40 shades ranging from light pink to deep dark tones. The product seamlessly blurs out any imperfections, helping to give your skin a natural, makeup-free look.

According to Hypebae, the primer costs about $64 and the foundation costs $68. For now, they can only be purchased in brand stores.