Ukraine Beauty Show won the hearts of beauty professionals

The event was attended by over 1,800 beauty industry specialists from Ukraine, Belarus, Hungary, Lithuania, Russia and other countries of the world.

Guests and UBS participants were pleasantly surprised by the level of organization of the event: the idea, scale and implementation. The owner of a chain of salons and organizer of the annual beauty festival in Western Ukraine, Sergei Kormakov, noted that the Ukraine Beauty Show exceeded all his expectations and that at the moment UBS can be called the best event for beauty professionals in Ukraine.

The peculiarity of the Ukraine Beauty Show is that the event combines:

• four professional championships for makeup artists and eyebrow artists (BROW PRO, MAKE-UP PRO, FULL FASHION LOOK and FACE CHART ARTIST);
• online photo competition for modeling and tinting eyebrows #BROWISTE;
• a series of master classes from beauty industry experts;
• an exhibition of cosmetics, tools and equipment for professional use from world brands with pleasant discounts for guests;
• a unique forum on promotion in social networks for beauty industry specialists - The Blogger Forum.

The organizers of the Ukraine Beauty Show Anna Kravchenko and Elena Kurchina are the founders of the network of salons “Scissorhands”, the specialized training center “Scissorhands Academy of Salon Business Careers”, the creators of a number of professional championships and competitions, as well as international judges of the World Makeup and Hairdressing Championship art OMC HairWorld.

The main event of the Ukraine Beauty Show was the BROW PRO championship. During it, the Ukrainian Record “The most massive championship in eyebrow modeling and tinting at one location” was set. 187 eyebrow artists and the same number of models simultaneously took part in the competition. The achievement was recorded by representatives of the National Register of Records of Ukraine, and each participant received a medal confirming their involvement in the record. The organizer of the Record was the public organization “ International Association of Eyebrowists ”.

Based on the results of the UBS championships, almost 50 winners were identified and all of them received beauty gifts from partners and the general sponsor of the event - the brand of cosmetics and tools for professional use ELAN professional line . The winner of the BROW PRO championship in the All-Participants category received $1000 for professional development from Molfar Beauty Forum. The prize for the first place of the BROW PRO championship in the Advanced category is a trip to the eyebrow modeling and tinting championship as part of the Molfar Beauty Forum 2020. The winners of the BROW PRO championships in the Profociency category and MAKE-UP PRO in the Hollywood Look nomination received a trip as a prize to the OMC HairWorld World Championships, which will take place in 2020 in Paris.

Guests of the Ukraine Beauty Show had the opportunity to attend performances by top speakers at the Open and VIP forums.

The Open Forum featured master classes from Vladistav Vavilov (marketing consultant in the beauty industry and author of books on business), Sergei Kormakov (owner of a chain of beauty salons and cosmetic stores), Matilda Inozemtseva (international class makeup artist), Anna Kravchenko and Elena Kurchina. Guests of the open forum also watched impressive battles: eyebrow artists - with the participation of Mila Tormasova, Marina Belik, Natalia Kornienko and makeup artists - Maxim Gilev and Oleg Mashukov.

TOP bloggers of the CIS spoke at The Blogger Forum UBS: Elena Krygina (683 thousand subscribers on Instagram and 872 thousand on YouTube), Masha Timoshenko (694 thousand subscribers on Instagram and 916 thousand on YouTube), Tatyana Zolotashko (206 thousand subscribers on Instagram and 64 thousand on YouTube) and Vlada Garmash (142 thousand subscribers on Instagram and 129 thousand on YouTube).

The organizers of the Ukraine Beauty Show, Anna Kravchenko and Elena Kurchina, assessed the event as successful and have already begun preparations for UBS 2020. According to them, the event will become even larger and will last for two days. Therefore, everyone who missed the Ukraine Beauty Show will be able to take part next year!