Trendy colors spring-summer 2021

Toma Murzova , color technologist, top stylist at Long&Short beauty salon

Any changes in life entail changes in image. Why not do the opposite? First change your hair color and haircut, and then wait for changes in your new look.

Stylists have prepared the most popular techniques and shades that will be relevant in 2021. In all areas of fashion, the main trend is naturalness and naturalness, the beauty industry will be no exception.

In the new spring-summer season, such coloring techniques as shatush, Hand Touch, Air Touch and balayage remain relevant, which create a smooth gradation of shades or place not too contrasting accents along the length.

When choosing a trendy coloring, you need to take into account the natural hair color, length and structure to achieve the most natural result. By choosing one of the above-mentioned coloring techniques, you can achieve the most natural relief on your hair and a smooth transition from natural to lighter color.

Another important point in any coloring is to correctly combine shades that will refresh the image due to the play of several shades and give the hair volume and dynamics.

In 2021, the most popular will be light brown and blonde shades, but as close as possible to natural tones. These will be:

• honey;

• golden;

• beige;

• caramel;

• ashy;

• pearl.

Pastel pink shades, strawberry blonde and rose gold will be popular again.

Trendy shades for brown-haired women are as follows:

• coffee;

• dark cinnamon;

• frosty chestnut;

• chocolate.

Lighter strands of golden, amber, lilac and red shades will look ideal and fashionable with these shades.

Copper shades remain out of fashion and out of time. In the spring, the number of requests for bright colors increases, and the 2020-2021 season is no exception. The trend will be red, golden-copper, golden-chestnut, mahogany and wine shades.

PS Regardless of what technique the hair is dyed in, what shade the client gives his preference, healthy and well-groomed hair will always be in trend!

The key to the success of each stylish and trendy coloring lies not only in the professionalism of the artist, but also in the quality of the products used for coloring. And we have several options for you from very popular brands!

Line of Your Magic dyes from ARTEGO

The Italian brand ARTEGO was born in 1998 as the result of the hard work of technicians, financiers, chemists, stylists and marketers. As a result, professional cosmetics for salons appeared on the market, which satisfies any needs of clients and hairdressers. ARTEGO has its own laboratory and three factories, which means that a full cycle of product quality control is guaranteed.

Artego brand cosmetics are hypoallergenic, made from natural ingredients and provide an excellent effect that stylists and clients are happy with.

Your Magic is a line of direct dyes from Artègo, with which it is easy for the artist to decide on bold transformations. Your Magic dyes make it easy to follow trends and experiment with interesting color combinations to create a personal look for each client.

Interesting fact: the dyes in the line consist of 99% natural ingredients!

They can be used alone or mixed with permanent oxidation dyes. Ideal for use on pre-bleached hair.

The Your Magic line is perfect for tone-on-tone coloring, gray coverage, color correction, and most importantly, bright colors.

How do dyes work?

The cationic formula with an acidic pH acts on the hair without changing the melanin structure and improves the stabilization of pigments.

High-quality pigments provide long-lasting color, a bright effect and rich shade.

Chemical affinity with keratin guarantees uniform color even on bleached hair.

They are gentle on the scalp and hair thanks to selected ingredients that maintain the physiological pH of the skin.

Updated SoColor and SoColor Sync dyes from Matrix

In 2021, the brand introduced updated dyes - permanent SoColor and semi-permanent, tone-on-tone SoColor Sync, which have already become loved by artists all over the world. SoColor and SoColor Sync also have a new look for both tubes and packaging.

Now three main points characterize SoColor and SoColor Sync:

• Pre-Bonded – hair protection. An exclusive “bond-protecting” concentrate helps protect the internal structure of the hair during each coloring process - maintaining the integrity of the hair and color after coloring. The product consists of a unique mixture of taurine and cationic polymers, which act as an internal bonding system in the hair structure during the coloring process. A network of positive charges binds to negatively charged areas of damaged hair to strengthen and restore weakened connections.

• Pre-Blended – uniform color. In our formulas, a neutralizing color is added to the main pigment to neutralize any background lighting.

• Pre-Paired – perfect compatibility. Permanent and ammonia-free paints are ideally selected so that the artist can always get uniform coloring from roots to ends - the color will be stable and “seamless”.

Dyes with direct action pigments Crazy Color from Beauty Prof

TM Crazy Color appeared in the UK more than 40 years ago and with its bright colors blew up all ideas about style. The name of the brand itself suggests that this tint dye is designed for brave artists and their clients who are ready to temporarily transform their image, express a unique style or add color and emotion to it. Using a rich palette of 25 shades, you can carry out both full trend coloring and add colored accents to your hair.

The Crazy Color assortment includes both rich colored pigments and a neutral dye, which can be used to adjust the color saturation to pastel shades. The dyes do not contain peroxide or ammonia, and due to their low pH(4) content, they do not harm the hair.
When working with Crazy Color dyes, it is important to adhere to several rules:

- do not add an oxidizing agent;
- do not use together with alkaline products;
- do not use on gray hair.

In addition, take into account some technical nuances:

• on bleached hair, the dye will last about 20 shampooing procedures, and on healthy, first-time dyed hair, the color will wash off after 5-8 procedures;
• the cooler the water, the longer the dye remains on the hair;
• the use of medicated shampoos, alcohol-based and oil-based products affect color fading.

We recommend that you familiarize yourself with the products in more detail on the Beauty Prof website.