Top 5 most popular makeup products on TikTok in 2021
Worth a try!
TikTok has a huge impact on the development of the beauty industry - and you certainly can’t argue with this fact in 2021. If a makeup product becomes popular on this social network, the number of sales increases significantly.
We have collected five products from the decorative cosmetics segment that TikTokers liked most in 2021. They are praised and recommended, used in reviews and tutorials, so we cannot ignore these products, which, at a minimum, are worth getting to know better in our material.
Lash Sensational Sky High Mascara by Maybelline New York
This is certainly the most favorite mascara among TikTokers in the past year, videos from which have collected about 500 million views. Social media users claim that Lash Sensational Sky High Mascara from Maybelline New York creates the effect of false eyelashes after just a couple of strokes with the brush. And although we cannot agree 100% with this statement, the mascara is really good and perfectly lengthens the eyelashes and gives them volume.
Mattifying roller from Revlon
On TikTok, Revlon's matte roller is a real star. It is loved for its reusable use as mattifying wipes, because volcanic stone in a compact package perfectly removes excess sebum on the face. In early spring 2021, sales of the rollerball on Amazon grew by 54% and then rose to 65%. Have you tried the miracle remedy?
Infallible 24H Fresh Wear Foundation in a Powder from L'Oréal Paris
The excitement around this foundation is incredibly high, and the high level of its sales around the world is proof of this. Why did TikTok representatives love her so much? For an impeccable skin tone and the ability of the product to cover up acne marks, pigment spots and other skin irregularities, as if Photoshop had worked on the face. Powder foundation also smooths out pores and provides a beautiful, smooth effect without the additional use of concealer, corrector or colored primer.
Liquid blush from Rare Beauty
Selena Gomez's brand is generally quite popular on TikTok, but the most sought-after product from its range is its liquid blush. The younger generation is crazy about the 11 shades in which the product is presented, but they prefer the most bright and saturated ones, for example, purple or crimson, which can be used for draping. By the way, the blush blends well, so you can even use it for natural makeup.
Shine Loud High Shine Lip Color from NYX Professional Makeup
NYX gloss lipstick amazed tiktokers with its unusual 2in1 functionality. Essentially, it consists of two products: on the one hand, a long-lasting matte lipstick, and on the other, a super glossy lip gloss. What’s surprising is that if you apply lipstick first and let it dry for a couple of minutes, and then apply gloss, you get a very durable coating that will withstand a cup of coffee, breakfast, and even kisses. The shine, of course, disappears in this case, but the color remains on the lips all day, no joke!
We look forward to what other makeup discoveries await us in 2022 from the rapidly developing social network called TikTok.