To start: what will be the first makeup collection of Lady Gaga's brand?

Last week, news broke in the media that Lady Gaga was launching her own cosmetics brand called Haus Laboratories . The main values of the brand are freedom of expression and naturalness. The singer encourages everyone to show their own individuality, including through makeup, to love themselves and not change their own vision.

The first makeup collection will be released in September. The first information about its components appeared on the brand’s Instagram account. The collection will be represented by six lines: Haus of Chained Ballerina, Haus of Goddess, Haus of Rose B*tch, Haus of Rockstar, Haus of Dynasty and Haus of Metal Head.

Each will contain three products: a creamy, highly pigmented RIP Lip Liner ($26), an ultra-shiny, multi-dimensional Le Riot Lip Gloss ($32), and a highly pigmented, all-purpose shimmer pigment, Glam Attack ($32). It will also be possible to purchase a set of three products from the same line for $49.

All collections are distinguished by their own color scheme, consisting of both neutral and rich, deep shades. The incredibly beautiful metallic tones of the new cosmetics attracted particular attention from fans. All beauty products from the star brand are not tested on animals and are vegan.

The first Haus Laboratories cosmetics will go on sale on Amazon in early September, but already on July 15, users of the premium version of the Prime site have the option to pre-order.