Rare Beauty: Selena Gomez's first makeup collection

At the beginning of the year, singer Selena Gomez announced the launch of her own beauty brand. The girl shared that she has been working on creating a brand of decorative cosmetics for about two years and now she has a clear vision of the atmosphere that she wants to convey.

“I want us all to stop comparing ourselves to each other and start realizing our uniqueness,” Selena said. – You are not defined by photos, likes or comments. Rare beauty is not how other people see you. It's how you see yourself."

The media predicted that among the first products the singer would release were lip glosses, foundation and blush. And they turned out to be 100% right.

The brand's assortment includes a light foundation with a radiant effect, which is already available in 48 shades. The singer clearly means business, and the products intend to live up to the brand's name and support everyone's desire to be unique.

What else will be included in the collection? The answer is: primer, concealer, set with matting face paper and puff, mist with a moisturizing effect, eyebrow pencils and gel, waterproof eyeliner, highlighter, liquid blush, as well as tint creams and lip balms. Judging by the first photos on the brand’s Instagram account, the color palette of each product promises to be very wide.

“I created this brand to destroy the unrealistic standards of perfect beauty that exist in the modern world,” Selena said. – The Rare Beauty community is full of unique voices, lives and stories. I firmly believe that each of us should not look like everyone else, and that is what makes us unique.”

Rare Beauty products start at $16 for lip balm to $29 for foundation. They will be available for purchase starting September 3 in Sephora stores.