New launch: Selena Gomez's own beauty brand
What will it be like?
In the new decade, stars are not going to leave the beauty niche, and Selena Gomez is proof of this. Let's take a closer look at the singer and actress's own cosmetics brand.
Just a little more - and every celebrity diva will have her own cosmetic brand. The beauty industry has already been chosen by such stars as Rihanna, Kim Kardashian, Kylie Jenner, Lady Gaga, Jessica Alba, Gwyneth Paltrow, Millie Bobby Brown, Miranda Kerr - and this is not the whole list. The girls produce their own skin and hair care products, as well as decorative cosmetics. We are confident that in 2020 the number of star brands will continue to grow rapidly.
Recently, American singer and actress Selena Gomez announced the upcoming launch of the Rare Beauty brand, which, apparently, will specialize specifically in decorative cosmetics. “This is not just a brand. It’s a lifestyle,” says Selena.
The girl shared that she has been working on creating the brand for about two years and now she has a clear vision of the atmosphere that she wants to convey. In a short video dedicated to the launch of the Rare Beauty brand, the singer and her friends test lip glosses, blushes and foundations - most likely they will be among the first products of the brand.
“I want us all to stop comparing ourselves to each other and start embracing our uniqueness,” Gomez says in the Instagram video. – You are not defined by photos, likes or comments. Rare beauty is not how other people see you. It's how you see yourself."
Sales of the brand will start this summer in Sephora stores in the United States, Canada and Mexico. The brand plans to enter the global market in 2021.