Inspiration of the day: New Luxury collection from Amazing Hair
Luxury
Each of us has our own idea of luxury. But, perhaps, everyone associates this with something stylish and expensive. The Amazing Hair company effectively demonstrates its vision of chic in the New Luxury collection.
Amazing Hair has long been famous for the best solutions in the field of hair extensions. The new campaign is designed to showcase different styles and reflect the modern woman's idea of luxury.
“The essence of the New Luxury collection is to visualize what chic means for women in 2019. Previously, the word “luxury” was synonymous with expensive brands and a display of wealth. Today, this concept reflects values, how each woman presents herself to the world and what contribution she makes to the environment. New luxury is about a state of mind,” comments Ariana Mantzaris, Managing Director of Amazing Hair.
Thus, in the New Luxury collection, individual images are created, connected with each other by inner strength. Today, the modern woman is powerful, independent, confident, educated and ambitious. There are no barriers for her. The woman of today knows what she wants from life. And she wants to give more and more to this world.
The collection was shot in Melbourne. Its main concept was developed by award-winning hairstylist Marie Uva, with makeup and photography by Kylie O'Toole and Andrew O'Toole. It is worth noting that the Amazing Hair company moved away from traditional studio filming and began filming more often in open locations, creating a unique dynamic background for each image.
Salon: Amazing Hair
Hairstyles: Marie Uva for Amazing Hair
Photo: Andrew O'Toole
Makeup: Kylie O'Toole
Style: Ariana Mantzaris