Delight: Vera Brezhneva launched her own beauty brand

Yesterday, Vera Brezhneva shocked her subscribers with incredible news - she launched her own beauty brand, which she worked on carefully for two years. The singer actively participated in every stage of the creation of cosmetic products, from the concept of the brand to the development and testing of formulas.

“I created it for each of us - so different, unique, but equally deserving of love. Everyone has their own path to beauty, and no matter how difficult it may be, it is important to always believe. Believe in beauty, believe in yourself,” the singer commented.

For her first collection, Vera Brezhneva selected universal shades and pleasant textures - they will satisfy the needs of every modern girl who appreciates a natural and authentic look.

“They asked me: what is it like to be beautiful? I didn't know because I was focusing more on my shortcomings. Only in recent years have I begun to understand that beauty lies in this particular imperfection. Everyone has their own,” says Vera.

What products are included in the new collection? We meet a cream lipstick in a stick with a satin finish and a matte liquid lipstick - each available in six shades. Also in the debut collection you will find two mascaras - Slim Mascara with the effect of natural eyelashes with Senegalese acacia gum in the composition and Volume Mascara with a volume effect that will give expressiveness to the look.

When creating makeup, you can’t do without the perfect eyebrow products, so Vera is releasing a new pencil in three shades and mascara. And of course, there are also palettes for eyes and eyebrows - you can choose one of three options. Each palette contains nine shades that can be used individually or mixed together.

For face makeup, VERA has two color versions of the Illuminating Face Palette, which consists of two highlighters, blush and sculpting powder.

The cosmetics of the newly created VERA brand are not tested on animals, and some of the packaging is made from recycled plastic, aluminum and biodegradable cardboard.

The official makeup artist-ambassador of the brand was makeup artist Nika Kislyak, with whom Vera Brezhneva has been collaborating for many years.

Sales start today on the brand's official website !