Creative makeup: what is it and how can a makeup artist perform it?

Most recently, our Instagram account hosted a general live broadcast of Pro Hair&Makeup and Irina Chefranova , an international-level master, a member of the Ukrainian national makeup team, a certified ABC Ukraine judge, winner and prize-winner of numerous Ukrainian and international championships, and the author of the Red Lips beauty studio school.

Irina, tell us what creative makeup is and how it differs from other types of makeup?

Everyone has their own concept of creative makeup . But, as a rule, a client will not order this kind of makeup for a birthday or wedding - it is distinguished by its brightness and unusual details. These can be flowers on the eyes, rhinestones and feathers, sweeping lines and other elements that go beyond the standard limits when doing makeup - on the forehead, temples, neck and body. As a rule, such makeup is complemented by a fancy hairstyle, interesting accessories and a dress. Everything that goes beyond salon makeup can be called creative.

What skills does a makeup artist need to have to start doing creative makeup?

The main thing is a great desire and goal, because I prepared for my first championship for a very long time. After two months of trying, I came to my coach and mentor Taisiya Vasilyeva, and we decided: if I draw the sketch we chose 500 times, in the end I will succeed. And so it happened. At my first championship I took second place! As they say, “patience and work will grind everything down.”

What else is important to consider when preparing for the championship?

Much depends on the coach - how much he believes in you and whether he is ready to guide you.

If you create creative makeup, for example for photography, do you need to practice it for as long as when preparing for a championship? Or is there room for experimentation or creative impulse in this case?

If we talk about shooting for ourselves, we are preparing some ideas in which direction we will work. Then all cosmetics, accessories and clothing items are displayed, helping to create a complete picture. Of course, we are also inspired by the model, her facial features: we look at what suits her, what fits best into this image. We also start from the mood that we want to convey. Yes, there is a place for experimentation and creativity without boundaries.

See the continuation of our fascinating conversation with Irina Chefranova on Instagram Pro Hair&Makeup.