Beauty will save the world: singer Rosalía has become the new face of the M∙A∙C Viva Glam collection

For 26 years, the M∙A∙C brand has donated all proceeds from the sale of VIVA GLAM lipstick to the M A C AIDS Foundation.

The 27-year-old feminist and singer from Barcelona is a fan of contemporary electronic music and flamenco, whose passion, courage and individuality inspires many fans around the world. Rosalía proves that generosity is beautiful!

“I am honored to be the face of the VIVA GLAM 26 campaign, in which 100% of the proceeds are donated to charity, and thereby express solidarity with the principles of inclusivity and individuality,” says the singer.

“Rosalía is an incredibly charismatic, energetic and strong girl. Her personality is perfectly captured by the rich, vibrant red hue,” notes Baltazar Gonzalez Paynel, M∙A∙C International Makeup Director. “Inspired by flamenco rhythms, Rosalía mixes genres and emotions in a way that is both risky and beautiful.”

To date, the M·A·C AIDS Foundation has raised more than US$500 million. 100% of VIVA GLAM lipstick sales go to the fight against HIV and AIDS.

We remind you that Viva Glam Lipstick is one of the cult products of the MAC brand. The lipstick has captivated millions of girls with its easy application, fantastic durability, impeccable quality and luxurious shades in four textures.