Beauty news: Lady Gaga launches her own cosmetics brand

Last fall, information leaked to the media that Lady Gaga was working on creating her own beauty brand. Finally, the singer announced its launch on her Instagram account and shared more detailed information on this matter, because the first products of the brand will go on sale in a couple of months!

The promotional video emphasizes that the new brand will be entirely aimed at expressing the individuality of each person and his own vision of himself. “We want you to love yourself,” Lady Gaga says. Creative makeup options confirm the brand's concept and are simply mesmerizing.

The brand will be called Haus Laboratories, and its main values will be freedom of expression and naturalness. All brand products will be ideal for experimenting with makeup and various transformations, and will also be multifunctional. Lady Gaga's cosmetics are all about color, shine, shine and a full variety of textures, so makeup artists should pay attention to the new items.

In the next publication, the artist shared with fans her own story, which became the reason for the creation of a beauty company. Lady Gaga admitted that she didn't always consider herself beautiful. “Sometimes beauty doesn't come naturally from within. But I’m so grateful that makeup inspired me to be brave, although I didn’t know I could be like that,” the singer said. The star's makeup in the portrait attached to the post was created using cosmetic products from the new line.

Already in September the world will see the first beauty products from Haus Laboratories. These will include pigments, glosses and lip liners. We expect the brand to please us with an abundance of shades. The singer assured that she plans to sell her new makeup products at very affordable prices.

You can pre-order from July 15, and from September all Haus Laboratories brand products will be available for purchase on Amazon.