Beauty HUB Brunch 2.0: how the second meeting for beauty industry specialists went

How and what makeup artists, hairdressers and other beauty industry specialists talked about - read the material.

As part of the meeting “The success you deserve. Personal brand. Organizing events” we talked about the psychology of clients and the psychology of sales, about building a personal brand in the conditions of omni- and optical communication with clients, the features of organizing events, and also held a workshop on working with the Beauty HUB personal account .

Brunch experts

Modern sales trainer and personal brand development expert Andrey Shumyakov told brunch participants about loyalty and competition, the stages of sales and the importance of a personal brand in the development of a beauty specialist.

Vladimir Kravchuk , business psychologist, director of the International Center for Psychology and Healthy Thinking Positum Systems, using real cases, confirmed the importance of creating a sales funnel and a lead magnet.

Operations Director of the Estet group of companies Natalya Sopelnik shared her wealth of professional experience on how to prepare and hold a successful event, and also analyzed in detail the functions of the personal account of the Beauty HUB service and demonstrated to specialists how to add an event to Afisha Beauty HUB . This is an online platform where announcements of the most interesting and relevant professional events in the field of beauty and health are collected throughout Ukraine, as well as abroad.

Impressions of Beauty HUB Brunch 2.0 participants

Andrey Shumyakov, modern sales trainer (™Dream Beauty), creator of a product and brand about personal development (™Dream Вoard), commercial director of Neil Service LLC (™Catherine), Kyiv

“Why was our meeting unique? Modern realities have accustomed us to the formula: “Utility for free = sale to us/purchase by us in the end.” This time, the Estet company (BHUB) has created a new formula of usefulness: “Great utility for free + even greater utility in the form of an IT product (website), which provides the functionality so necessary for modern beauty specialists, and again for free. Beauty industry specialists, be innovators and in the use of IT solutions, this is your professionalism, service and a much-needed competitive advantage.”

Olga Plotnikova, makeup artist, eyebrow artist

“I really enjoyed the event; I heard a lot of useful information, including recommendations for reading books. I like that in my personal account it is possible to add several work locations and schedules at the same time, since I work in both Brovary and Kiev.”

Anastasia Nilova, SMM, PR, Brand manager MD Calm

“It was my first time at such an event, the information I heard was not new, but I really liked and found the report of speaker Natalya Sopelnik very useful. The BHUB LC platform is relevant, there are plans to post events closer to the fall. Current topics for the future - sales, online education, event organization, partly the topic of service."

Maya Bazhay, cosmetologist

“For me personally, the event was productive, I was especially pleased that I was able to communicate with speaker Andrei Shumyakov, since I’m opening a salon soon. I heard him more than once at other conferences, but this was the first time I talked to him in person.”

Want to join the next meeting? Register in your personal account at the “Beauty HUB Laboratory” (participation in brunches is free for LC users) and do not forget to follow our materials and announcements from Afisha Beauty HUB .

It is also very important for us to receive feedback from all Beauty HUB Brunch participants, so we ask everyone to leave their feedback and comments with topics that you would be interested in discussing on the Estet company Facebook page.