Anastasia Beverly Hills launched its first foundation

The Anastasia Beverly Hills brand launched its first products back in 1998, and for the last two decades we have associated it with ideal eyebrow makeup products, which are difficult for other brands to compete with. And now the brand, known for its eyebrow pencils and powders, has launched its first-ever liquid foundation - Anastasia Beverly Hills Luminous Foundation.

The new foundation promises to leave a dewy finish on the skin and provide a radiant complexion. It's waterproof, alcohol-free, fragrance-free, gluten-free, talc-free, and dermatologist and ophthalmologist tested. The new product does not contain oils, so it will not clog pores and will not cause irritation.

According to Claudia Norvina Soare, Anastasia's daughter and the company's president, the foundation provides a radiant, natural coverage that looks as invisible as possible on the skin. This lightweight foundation promises to cover up imperfections, including discoloration and unevenness, without masking your skin's natural radiance. What's more, Luminous Foundation looks so great that there's no need to apply powder.

Anastasia Beverly Hills Luminous Foundation comes in 50 shades! The color range of the product ranges from light and medium to deep brown with three different undertones (cool, neutral and warm).

The new product is available on the official website of the brand from August 4.