ESTET: 25 years of developing a training platform for the beauty industry

We have already told the story of ESTET's media direction. But no less weighty contribution of the company to the development of the beauty sphere of Ukraine is its educational events, which over the years have been a huge number in all areas of the beauty industry.

So let's dive into ESTET event history...

Established in 2000, very young ESTET a year later organized and held its first professional event - I International Congress on Cosmetology and Applied Aesthetics under the auspices of the Ukrainian version of Les Nouvelles Esthetiques. It was the first congress in the history of Ukraine dedicated to cosmetology and aesthetic medicine. It immediately became popular because it was not only interesting in its novelty, but also really relevant, because it was then that the cosmetology industry began to form in Ukraine. For many years the Congress was the main platform for presentation of novelties and trends of the sphere, exchange of experience and world news. Congress, which laid the foundation for the professional educational direction in cosmetology in Ukraine.

And a few years later ESTET created an exhibition dedicated to all areas of the beauty industry: nail aesthetics, hairdressing and cosmetology as the main direction. The exhibition was called Estet Beauty Expo and immediately became popular. And — what is important — the largest national exhibition in the history of Ukraine, having an exposition area of 20 thousand square meters. For many years Estet Beauty Expo was the platform where the trends of development of the beauty sector of Ukraine were born.

Soon after the birth of the national exhibition, the international InterCHARM-Ukraine appeared on the Ukrainian beauty market. Its organizers for some time tried to compete with Estet Beauty Expo, but realized that it was difficult and turned to ESTET with a proposal of partnership. In 2009 the companies merged into one, and ESTET co-founder Sofia Rogol became its head. Holding two annual exhibitions, the Ukrainian company became the third exhibition organization in the country. And the largest in terms of indoor space. And this is without purely exhibition specialization, but having in its portfolio professional magazines and educational projects — training conferences and congresses, competitions, championships, etc.  

The company continued to develop its projects and became known not only in Ukraine. And already in 2012 it received an offer from the international exhibition company ITE to acquire ESTET's exhibition business. The Ukrainian company independently prepared documents for the international audit, which was conducted by PricewaterhouseCoopers (PWC). The audit was accepted with the comment "Best audit preparation", after which ESTET received approval for the deal from the Antimonopoly Committee of Ukraine. This deal is still unprecedented in the history of Ukraine's beauty industry.

Online broadcasts appeared in ESTET in 2020. Today, the company's online conferences are a modern, open online platform that generates content focused on the needs of the professional community and provides the best tools for professional growth of a specialist. It is expert networking between specialists and recognized experts in aesthetic medicine and cosmetology.

 

... and remember modern educational events

Today the company concentrated on the most promising, according to ESTET team, direction — aesthetic medicine and cosmetology. Offline educational conferences, congresses, networking events from ESTET continue to have unquestionable leadership in the Ukrainian market. 

DERMA Congress is a training event dedicated to skin health and quality. It is loved by specialists who look at cosmetology as a multifaceted tool that can work wonders. The congress accumulates the maximum amount of trending information for specialists who treat skin and its derivatives — hair and nails.

Mau Aesthetics Meeting is the main platform for expert networking and innovations in aesthetic medicine, which brings together dermatologists, cosmetologists, owners of distribution companies and clinics. 

Anatomy of Beauty National Platform is an annual congress that brings together specialists in aesthetic medicine. The aim of the congress is to create and develop a national platform of aesthetic and reconstructive medicine, which will accumulate the experience of Ukrainian doctors and disseminate it for the whole world.

Digest-meetings of cosmetologists "Christmas Lion" provide a unique opportunity to summarize the achievements of the year in the field of cosmetology and make your own development plan for the next year. And together with this, they allow participants to plunge into the unforgettable Christmas atmosphere of hospitable Lviv. 

Since 2017, the company has held 18 cadaver courses in European cities. The dissection courses are organized intensive training of practical skills with the study of anatomical structures on certified native material under the guidance of a consilium of top specialists (anatomist, plastic surgeon, dermatocosmetologist) in the world's leading laboratories.

Since the beginning of the full-scale war ESTET continues its activities, organizing professional conferences, congresses, cadaver courses, networking online and offline. And donations for Ukrainian armed forces needs have become a permanent line in the company's project budgets.

Over 25 years of existence, the total number of training events that ESTET has successfully conducted is more than 200. Agree, this is a solid contribution to the development of the beauty industry in Ukraine!