To the master of the permanent: how to promote your Instagram

Anastasia Timchenko , psychologist, SMM specialist

A social media profile is an important and really working business tool for promoting yourself as a specialist and finding clients. Today we will tell you how to arrange it correctly so that customers can immediately see that they have come to the right address.

My name is Anastasia and I do social media marketing. Simply put, the development and promotion of a personal brand in social networks.

My article will be useful to those who already have their own beauty account on Instagram, those who have just completed their PM training or are still thinking about new horizons.

Catch tips, memorize and check your accounts. Get a few steps closer to your Instagram dream.

I'll tell you about the profile header. A person is greeted by clothes, and your account will be remembered by the “header” of Instagram.

What is a "hat"?

The Instagram header (bio, profile description, about yourself) is a small block under the username where you can add text, emoji, hashtags, mentions and one link.

This is the first impression of your profile. It is by these few lines of text that users determine whether to stay or leave. That is why you need to approach its design with a soul.

Therefore, the first point is a bright and memorable, high-quality photograph. You should be recognized from thousands of competitors. The trend is personality. Post your photo and increase the level of confidence in yourself as a specialist. But this is not enough. Need to be hooked.

The second check point is the name. It should be sonorous and expressing the essence, the name should be remembered, imprinted on the subcortex. In one capacious phrase, express your individuality, emphasize the advantages and just like it on a human level. Important: in the line "name" write down the type of activity. Permanent master, permanent specialist - there are options. How rich, as they say. In general, the name is your specialty.

The third point is content. This is where you enter your passport name. You have 150 characters to describe yourself. It is not necessary to list all your skills. Point out what makes you unique. Are you a virtuoso in color shading or have vast experience in covering scars? Write about it. Being unique is the best way to be one step ahead in the industry.

About contacts. We fill them to the maximum. Phone number, mail, third-party multilinks - everything is ours. The faster the client contacts you, the lower the chance of him leaving for a competitor. And competitors are not asleep - they beckon, they beckon.

We use a wonderful and marvelous miracle - eternal stories, systematize them into categories, fill them with high-quality content in the spirit of the target audience. Reviews, directions to your studio or office, life hacker notes on care, funny situations from practice, promotions and a top catalog of works.

The profile header is an installer. The right bait will allow you to catch big fish. Check your accounts and get one step closer to fulfilling your professional dream.