Psychotypes of clients: why do people come to the permanent procedure?

We present to your attention a material from a series devoted to the psychology of communication with clients. Let's start with a simple question - why do people come to a permanent makeup artist? - The answer will simplify the task of a specialist who can use the acquired social and psychological skills to achieve business success. This will help to understand the motives and objections of the client.

People come to you because of what psychologists call "needs" - emotionally charged desires. Customer satisfaction is achieved through positive emotions. Appeal to a specialist in the beauty industry is determined by the subjective component of these needs; the subject creates needs; they depend on the individuality of the client and are evaluated by the client himself.

The client's motivation may be to maintain social status, the implementation of other psychological functions (for example, increasing self-esteem), as well as in a deeper one, for example, a beauty ritual associated with the expectation of a "magical" transformation. People expect external transformations to bring changes in their lives.

Psychological types of clients

Each person is a unique personality, which is the bearer of a variety of properties. What are the characteristics that distinguish one person from another? We list the main ones:

• sensation;
• perception;
• thinking;
• memory;
• will;
• emotions;
• value orientations;
• roles;
• social attitudes;
• temperament;
• self-awareness.

When starting to communicate, it is necessary to understand and focus on the peculiarities of their personal warehouse. It is necessary to know the psychological types of clients, understand how to respond to certain personality traits that will manifest themselves when establishing contact, and be ready to interact with them.

The rule of tuning to the "wave" of the client

1. Enter into a dialogue with the client.
2. Determine what psychological type he belongs to.
3. Tune in to the "wave" of the client.
4. Set up a contact.

How to tune in to the "wave" of the client:

• speak in the same manner as the client;
• take the same posture as the client;
• use gestures similar to those used by the client;
• the intonation and timbre of the voice should also be similar;
• clothing should be in harmony or at least not very different from the client's clothing.

Psychological types of clients

There are four most important psychological types of clients:

• analytical;
• purposeful;
• harmonious;
• emotional

At the same time, it is important for a beauty industry specialist to answer two questions:

1. What psychological type does the client belong to?
2. How to work with him correctly?

Let's look at the characteristics of the psychological types of clients and the tasks of the master when working with them.

Client type: Analytical (how?)

Characteristic. Asks detailed questions. Assesses your competence in terms of time spent. Is receptive. Punctual. Strives for perfection. Follows directions and follows rules. Likes precision. Thinks critically. Slow in speech, movements and decisions. He speaks quietly. Keeping a distance. Looks into the eyes from time to time. Gestures are restrained.

Dangers. Doesn't work directly. Slow. Avoids risk. He speaks quietly. Cautious. Asks for permission. Unpersistent. Asks a lot of questions. Inflexible.

Wizard actions . Express your thoughts clearly and in detail. To talk slowly. Provide accurate data, paint a complete picture for the client. Don't push the client to a quick decision. Don't try to dominate.

Use. Saving money. Getting satisfaction.

Type of client: Purposeful (what? when?)

Characteristic. Categorical, inclined to tell others what to do. We are intolerant of mistakes. Doesn't like being given advice. Loves change. Listens carefully. Likes to control the situation. He speaks loudly. Likes order.

Dangers. Restrained. Taciturn. Shows interest in what gives a quick result. First act, then think. The prestige of his personality is of great importance. Distrustful.

Master actions. Be energetic and get down to business quickly. Be businesslike and professional. Offer a choice.

Use. Saving time. Merit recognition.

Client type: Harmonic (why?)

Characteristic. Appreciates and knows how to maintain relationships with people. Doesn't like to take the initiative. Doesn't like change. Patient and friendly in communication. Good listener. Avoids quarrels. Creates an informal work environment.

Dangers. Not interested in facts and details. Relationships come first. Prone to long conversations. Biased. Sentimental. May procrastinate. Subjective. He does not like to set goals for himself and achieve them. Resentful.

Master actions. To talk slowly. Be friendly. Ask personal questions. Be cheerful in communication. Behave in a more businesslike and professional manner. Be trustworthy. Offer your help. Be consistent. Emphasize your desire to help. Show interest. Don't be overly pushy. Don't push or rush.

Use. Confession. Comfortable conditions

Type of client: Emotional (who?)

Characteristic. Ready for risk. Initiator. Eloquent and verbose. Energetic. Likes to have fun. Likes to help. Disorganized. Emotional. Optimist. inattentive listener. Original. Able to convince. Unpredictable. Doesn't like being alone. Prone to exaggeration and generalizations. He speaks quickly and loudly. Dress brightly.

Dangers. Acts directly. Likes to take risks. Tends to break agreements. Likes to make categorical statements. Passionate about ratings. Inattentive to details. Unassembled Makes decisions quickly. Not practical.

Master actions. Inspire to action. Giving new ideas. Refer to other people's opinions. Allow the interlocutor to speak. Stay confident. Speak clearly and unambiguously.

Use. Prestige. Confession. Comfortable conditions.