Pastel permanent makeup: demand creates supply

If you ask your client: “Is there anything you would like to change about your appearance?”, Probably, 80% of women will answer: “Of course there is!”

What procedures with their own face are the visitors of beauty salons ready to go for cosmetic purposes? Someone thinks about cardinal changes and tries on plastic. Others do not accept or are afraid of such drastic changes and decide on very little intervention. Every woman sees a certain image in her self-image. Even if she has an ideal appearance, for a long time she only tries it on herself, thinking: “Will this suit me?”.

Not everyone will try to copy the image they like on themselves. After all, among our clients there are those for whom everything that is more than hygienic lipstick feels like something alien and vulgar on the face.

But with all the variety of psychological types, we still observe an increase in the number of people who want to do permanent makeup. Every day, those who use it or think about the possibility of doing it, more and more. The answer is on the surface: according to customer surveys, permanent makeup is incredibly convenient! To be well-groomed at any time of the day, despite the main lack of modernity - free time!

Demand creates supply

But the tattoo is so different! So many types, techniques with intricate names, peculiarities of masters' handwriting! Many salons, tattoo studios, clinics, offices, homeworkers have bred. The advantages of PM are already known, they are written about on websites, neophytes and doubters are convinced of this by the masters at consultations. There are also enough negative arguments: on the Internet - frightening photos of low-quality permanent makeup and horror stories with complications; incomprehensible variation in prices, which confuses and makes one doubt the correctness of the choice of the master.

To be or not to be: that is the question

What confuses clients who are faced with a choice: to get a tattoo or not?

We will not now discuss the topic of natural fears of running into an unscrupulous and unscrupulous specialist who does not follow the rules of septic and asepsis; or an "economist", in whose working arsenal there are only Chinese apparatuses and pigments of unknown quality; or a master who studied only from YouTube videos.

Now we want to help the master dispel the doubts of those clients who are quite satisfied with their reflection in the mirror, but want to emphasize something a little, or highlight, or divert attention from some detail in their appearance.

In fact, there are a significant number of clients who believe that tattooing is necessary, but it is important that it be invisible. Their fears lie on a completely different plane.

The first and most important argument is that such clients need naturalness. “I don’t wear make-up at all, and I want to remain “no makeup”, but with permanent makeup.”

Such clients like themselves and do not want anything to change. "You must not spoil me" is their main requirement.

Other common objections:

• I have never seen a natural inconspicuous tattoo;
• you make a very dark tattoo, but I need a light one;
• I do not need to do a tattoo on the entire eyebrow, but only on the “bald” areas;
• I do not like to be brightly made up, you can make a completely invisible make-up;
• I really want to try to do permanent makeup, but I'm afraid to be disappointed with the result and then have to remove it;
• I don't want to wait years for the tattoo to come off.

Honest Decision

Communicating at a preliminary consultation with such a client, first of all, give an honest answer to her request for an “invisible” tattoo: if they look at you through a magnifying glass and want to find permanent makeup, they will definitely find it! But, if it suits you perfectly that others will notice that something has changed in your appearance (of course, for the better), but they will not be able to understand what exactly - there is a solution! And offer the client pastel permanent makeup .

Pastel permanent makeup looks natural and unobtrusive. Its purpose is to emphasize the natural beauty of facial features without changing them. It gives the face more expressiveness, without leaving the impression of a constantly made-up face on others. The effect of such a tattoo lasts 4-5 months.

Pastel permanent makeup will appeal to those who prefer:

• delicate subtle make-up;
• categorically against a radical change in form;
• does not accept the creation of clear graphic lines.

When the client has confidence in the professionalism of the master, likes the style and examples of his work, she has read reviews about him and is calm about the quality of the procedure - then the master can be calm: the proposed version of pastel permanent makeup will surely leave such a client satisfied.