What should a hairdresser's Instagram page be like?

Who are Hair Pros? This is what we call people who are watched by thousands of fans around the world. To get an appointment with them, their loyal clients are ready to travel long distances and even travel from other countries. The main question: how to make your account stand out among many other hairdresser pages?

Personal brand and purpose

Let's start with the basics. Each Hair Pro must have a properly designed account with clear positioning.

To create a personal brand on Instagram, you first need to define your goals - what we do and for whom we do it. The goal may be to create an image, popularity. As well as attracting new clients and successfully selling your services.

There can be several goals, and they usually change over time.

Search for a Key Topic

Find your uniqueness, choose what you do best: for example, you do super creative haircuts, or are great at using the airtouch technique, or perhaps you are a pro in natural-effect hair extensions.
It is clear that most of our readers are generalists, but everyone has key skills that generate the main income, and it is for this skill that clients return to you again and again.

Be helpful

Don't be afraid to show off the brands you use. There's nothing wrong with using them to highlight your positioning and draw attention to the value of your work.
Every time, ask yourself how your post about jars can be useful to the reader. There is no need to write a text about the composition of the product - it is already on the jar itself. Write like an expert about how this product will save the client’s hair, share your secrets, how best to apply it, etc.

Finding your audience. Ideal client

Try to imagine a real person who could be your client. This way you will understand much better what to offer your audience, what models to invite and what services to promote.
For example: part of the clients who bring you the main income are women 40+ with gray hair, who dye your hair in one color and prefer the classic approach. This is your client's portrait. This means that every time you think about what photo or text to post and how to sign it, think about your ideal client and write specifically for him. Tip: try to adhere to the same writing style in all posts.

Work vs personal account. Business profile

Connect your business profile. This can be done through Facebook, and the entire process will take up to 20 minutes of your time.

Once you connect your business profile, you discover many tools such as analytics, contact information, the ability to run ads and monitor results.

The following points are important in the profile description:

- Instagram username;

- your name;

- short description;

- address;

- you can connect online registration via What'sApp. To do this, you just need to enter your number in this link instead of ***: https://api.whatsapp.com/send?phone=***

- Put your own hashtags if you write a useful blog.

To summarize, stay away from nicknames like “lokon_poznyaki”. It is much more effective to use keywords in your nickname: hair_by; stylist; master, etc.

Alternate photos of professional work with your personal photos.
People trust people, so your selfies in the salon, photos from training, photos with clients should occupy about 20% of the total number of publications.

When it comes to trending content that performs best on Instagram, it's definitely video content!

The article was previously published in Your Hair magazine No. 102