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The article was translated into English using automatic translation. The editors are working on its improvement.

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<p style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="color:black">So, during the last broadcast, we talked with international-class hairdresser Vika Pisarenko about the specifics of a hairdresser’s work with brands. Vika spoke about her creative path and work with brands, shared tips on how to attract the attention of a brand, and inspired never to give up after the first failure.</span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: center;"> <span style="white-space:pre-wrap"><span style="color:black"><img alt="" src="https://pro.bhub.com.ua/hairmakeup/upload/files/134808903_10219757996120658_4796829832699729178_n.png" style="width: 250px; height: 251px;" /></span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: center;"> <span style="white-space:pre-wrap"><b><span style="color:black"><a href="https://www.instagram.com/vikapisarenko/">Vika Pisarenko</a> ,</span></b> <span style="color:black">international class master, expert hairdresser, makeup artist-stylist,</span></span> <a href="https://www.facebook.com/bellmarbeautyspace">director of the Bellmar Beauty Space salon</a><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">It is very important for every master to know how to cooperate with brands and how to “knock” on them correctly. I have highlighted several points that brand representatives pay attention to and that will definitely be useful to the master.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">So how do you get a brand&#39;s attention? First of all, you need to have</span> <b><span style="white-space:pre-wrap">a good quality business card</span></b> <span style="white-space:pre-wrap">in the form of your Instagram and Facebook pages. This is important even from a clientele point of view.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">In order for clients to have the opportunity to get to know you before they come for service, they must understand your handwriting and your color perception. Some clients like bright colors, while others prefer pastel colors. For example, someone would like to do a quality ombre/shatouche/balayage and you specialize in that. Provide complete, beautiful information on your page with a focus on exactly this: tell us in more detail about the techniques, their differences, demonstrate all this with your works. Specialization</span> <span style="white-space:
pre-wrap">should be your calling card</span> <b><span style="white-space:pre-wrap">.</span></b></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">If you work in several directions, for example, hairstyles and haircuts, then try to mix both directions on the page with a certain order. Be sure to include additional information, because the picture does not always give the client complete information. What is important to the client is your vision of why you made this particular form. If there are photos in the “before-after” format, that’s generally great.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">In order to interest a brand, you definitely need <strong>activity</strong> : participation in championships, in Beauty Battle, in all sorts of competitive and demonstration performances, in everything that will provide an informational opportunity for people to write about you or find out about you. Participation in competitions is important even from the point of view of comparing your work with the winning results in case of loss and drawing the right conclusions.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">I want to tell you one story. A few years ago I worked with Arnold Schwarzenegger. This meeting helped to systematize and change the idea of creativity, and gave, so to speak, a “magic kick-start.”</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">He talked about how he never managed to win the first time. This is a good example for those masters who once took part in a competition and gave up after losing. It’s a shame to admit that you didn’t take a prize, or a feeling of internal disappointment when those around you say: “Okay, that’s it, you tried and that’s enough.”</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">In such situations, you cannot leave with the attitude “I am a failure.”</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">When Schwarzenegger came to participate in the Mister of the Year competition, his physical shape was far from ideal. As he says, he was 15 kg more than necessary, there was a lot of fluid in his body, he was not so well built, plus he deviated from the norms and rules. But he came because it was important for him to get expert opinion from world champions. And only at the competition you can see 10 world or European champions in one place, who judge and specialize in a certain category.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">He says: “I wrote down every word the coaches said to me. No offense, no unconstructive experiences.” Then he began to work hard on himself and bring himself to the state that, in their understanding, was the standard. And a year later he returned again with a new picture.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">Within a year, his self-criticism as an actor was already at such a level that he expected a maximum of 100th place. After all, it seemed to him that there was still a lot to work on. And when they announced that Arnold Schwarzenegger was Mr. of the Year, I simply didn’t believe it. It was a similar story with his famous run for governor.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><b><span style="color:black">The conclusion suggests itself is the following:</span></b></span> <span style="white-space:pre-wrap"><span style="color:black">when you receive feedback, there is no need to say that you were misunderstood, underestimated, or that everything was bought. You need to draw conclusions and work on yourself.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">This is determination and popularization of oneself as a brand.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">A brand requires a brand person just like the brand itself. For the right collaboration to work, the person must be a brand. The brand will never simply invest in a specialist who does not provide feedback. It must be a symbiosis.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><b><span style="color:black">Third.</span></b></span> <span style="white-space:pre-wrap"><span style="color:black">In order for TM to know about you, you need to tell her about it. A brand will never come to your home and offer you a job. This is exactly the same job application, you must have a creative resume, which you must also mention on your pages on social networks.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">Brief information about all achievements. What could it be? What prizes have you won in competitions, what publications have you collaborated with (online publications, portals). Information about which stars you have worked with. These should not be exclusively the stars of the capital. Each city or region has its own celebrities with whom you can collaborate. Brands often look for professionals and opinion leaders from regions to be represented there.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><b><span style="color:black">4. Development of your own handwriting.</span></b></span> <span style="white-space:pre-wrap"><span style="color:black">This is very important for a brand because their product must have some kind of concept. If a brand associates itself with classics, with expensive beautiful waves, with aristocratic shines and shimmers on the hair, then it will look for a hairdresser. Agree, the brand is unlikely to turn to the artist who won the “Avant-garde hairstyle” category at the World Championships.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">There are youth brands that challenge with their products: colorful jars, catchy names, bright strands of hair and everything like that. Brightness and fashionability are important for such a brand. They will look for a master with the same handwriting.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">Another important point: in order to represent a brand, you need to really love this product. If you have controversial issues, if you don’t like something about the quality of the product, never compromise, because the person feels it.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">The specifics of working with makeup and hair are different. When working with makeup brands, color rendition and the artist’s handwriting are more important. Both makeup and hairdressing brands have their own palettes, lines, and philosophies. And in order to cooperate efficiently, you need to love and understand them. There must be a symbiosis: you work for a brand, and TM helps you implement your ideas and implement creative plans.</span></span><o:p></o:p></p><p style="margin: 0cm 0cm 10pt; text-align: justify;"> <span style="white-space:pre-wrap"><span style="color:black">Continue the interview on the topic on our IGTV</span></span> <o:p></o:p></p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/tv/CPpw5cTne1B/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:800px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> <a href="https://www.instagram.com/tv/CPpw5cTne1B/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank">Take a look at this post on Instagram</a> </div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"> <a href="https://www.instagram.com/tv/CPpw5cTne1B/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">Additions, extensions Pro Hair&amp;Makeup (@pro.hair.makeup)</a></p></div></blockquote><script async src="//www.instagram.com/embed.js"></script>

Specifics of a hairdresser’s work with brands