Simple and elegant: Pantone's 2020 Color of the Year

So, the Pantone International Research Institute named the most popular
The shade of the coming year is classic blue – Classic Blue (Pantone 19-4052). Also in
In February 2019, the organization's vice president, Laurie Pressman, predicted that in
Next year we will be inspired by deep sea shades.

Pantone's official statement emphasizes that Classic Blue is timeless,
a clear blue hue, elegant in its simplicity. Like a calm twilight sky,
this color has reassuring qualities and promises protection, highlighting our
the desire to create a reliable and stable basis in society.

For the first time, a research institute decided to take a multisensory approach and
develop associations that this color evokes at the level of aroma, taste, sound and
tactile sensations. Therefore, during the official presentation of the main shade
2020 Pantone will give viewers the most complete immersion into the mystery of color.
And we are looking forward to seeing how he shows himself in makeup and what incredible images
make-up artists will create, inspired by the blue of the sea.