Presentation of a new professional cosmetics brand Newsha: how was it?
Now in Ukraine!
The German brand of professional hair cosmetics Newsha was developed by hairdressers for hairdressers in 2011, and by 2021 it has found its presence in Ukraine. How the presentation went - read the material.
On July 7, at the training center of the Beauty Point company, a presentation of the new brand of professional cosmetics Newsha took place for stylists, managers and owners of beauty salons.
The program of the several-hour meeting included a buffet table for all guests, a photo shoot and quality networking among hairdressers and beauty salon owners.
The brand was represented by sponsor Anna Khaustova, CEO Yana Tkachenko, as well as technologists Natalya Mikhaleva and Tatyana Kuklinskaya.
CEO of Beauty Point Yana Tkachenko spoke in more detail about the brand and how it came to the Ukrainian beauty market.
Newsha is a brand that was developed by German hairdressers in 2014.
It all started with the development of shampoos that would satisfy all the hair care needs of customers. Then styling products and paints were added to the brand's line.
The main slogan of Newsha is: “For hairdressers from hairdressers.” A professional knows exactly what product his colleague needs, and therefore brand cosmetics are a hit.
The main mission of the brand is the harmony of life of all living beings on Earth, therefore cosmetics are not tested on animals and are vegan.
Almost all active ingredients in Newsha cosmetics are extracts from flowers, herbs, nuts, cereals and berries.
The professional lines of the Newsha brand were presented at the presentation, namely:
- dyes;
- hair restoration products;
- natural silk smoothing of hair;
- a line of care, shampoos, conditioners, colored masks, hair dryers, straightening irons and other devices for the client and the master.
Brand technologists Natalya Mikhaleva and Tatyana Kuklinskaya demonstrated how Newsha brand products work on hair - guests were treated to a before-after show of models.
The presentation ended on a very pleasant note for all visitors - a drawing of valuable prizes from the brand and company, as well as special cosmetic gifts for each guest.
The most vivid memories from the presentation can be viewed here: