Now in Ukraine: presentation of the new brand Nanokeratin System

The grand opening of the presentation was held by the founder and owner of the Nanokeratin System brand, Amir Segev. He was the first to introduce the audience to the brand, talk about the mission and plans for the Ukrainian market.

Nanokeratin System is a global biotechnology pioneer, specializing in the research and development of innovative health technologies that go beyond the current limits of scientific knowledge. The brand is represented in 48 countries of the world!

The product is based on a unique Inspired by Nature formula with a biomimetic concept that involves studying the natural processes occurring in the hair and finding out how natural, healthy hair grows. This is how the means and conditions are created for the self-healing of damaged hair and returning it to its natural healthy state.

Sharon Koren, vice president of business development, spoke in more detail about the technology, as well as the brand line.

The brand has four main molecular and biomemetic approved technologies in its arsenal:

• soft smoothing and complete leveling;
• increase in natural shine and color of hair;
• taming and controlling unruly fluffy hair;
• stimulating hair growth.

The products contain 0% formaldehydes, aldehydes, acrylic/epoxy adhesives, as well as chemical waste gases, so it is absolutely safe and comfortable for both the master performing the procedure and the client.

In addition, the Nanokeratin System provides a variety of combinations of services that offer universal and individual solutions: a product for natural hair, for colored, bleached, Afro-Caribbean hair types, as well as special procedures for soft smoothing or a full complex of leveling.

The result is smooth/even, healthy, toned, elastic, shiny hair, increased natural shine and brightness of color, isolated from harmful environmental sources.

An interesting feature of the product : washing and dyeing hair is possible IMMEDIATELY after the procedure.

After the official part of the brand presentation, the “practical” side took place. Guests of the presentation had the opportunity to see the models before the procedure, evaluate the condition of each of their hair to keratin and get acquainted with the arsenal of products presented at the corresponding stands.

Models with different hair types and conditions were selected especially for the demonstration: all in order to show the effect of each product with a clear example.

On several models with different hair types, the procedure was carried out by the brand’s technologist Andrei Drachov, as well as the owner of the brand himself, Amir Segev. Everyone could try themselves in the technology of performing the procedure side by side with the founder.

The traditional, but as always pleasant end of the evening was a drawing of gifts, namely a series of Nanokeratin System products among the guests of the event present.

Brand on Instagram: @nanokeratin.ukraine