How to make your makeup last longer: tips from the winners of Pro Beauty Battle Makeup

Anna Mikhailiva , makeup artist, eyebrow artist, gold medalist in the Henna brows nomination and bronze medalist in the Color smoky eyes category of the Face2Face Beauty championship

Skin preparation and facial makeup

I always say that proper skin prep will make your makeup last longer! The three important stages are:

• cleansing;
• toning;
• hydration.

I always use a primer before applying foundation. I definitely choose a foundation based on my skin type – it’s better if it’s waterproof. I first perform facial correction with cream textures, then duplicate them with dry ones - this allows the makeup to look brighter and not show through when cameras flash.

The powder should be very finely ground, loose, rice or silica based. Apply with a large, fluffy brush made of synthetic or squirrel hair in a very thin layer. Rice napkins also help prevent oily shine.

Eye, eyebrow and lip makeup

On my eyelids I always use a primer or any cream or liquid texture, which I then fix with dry shadows. In eyebrow makeup for all-day longevity or oily skin, it is better to choose lipsticks rather than pencils or shadows.

Lips should be well moisturized, without dryness or cracks. Then the lipstick will lie flat and last longer. Before coloring my lips, I always tint and powder them. I paint well with a pencil not only the outline, but also fill them completely according to the shape, then apply long-lasting lipstick.

Once your makeup is complete, you can use a finishing fixative.

All these products are very good at prolonging the durability and wear of makeup, but we must not forget that they are dense and “heavy” for the skin and can clog pores and dry out lips. Therefore, they are not suitable for daily use! In this case, it is better to choose light products with caring ingredients, because now naturalness and airiness are in fashion!

Kristina Moiseeva , winner of the ABC makeup championship, level 1 eyebrow artist of the International Association Of Brow Artists, teacher of the courses “Makeup for yourself” and “Brow artist from scratch”

It's no secret that makeup goes on better and lasts longer on healthy, well-groomed and moisturized skin. And in order for your makeup to be more durable and perfect, tip number one is the mandatory preparation of your facial skin before applying makeup. It is like building a foundation on which a whole house will be supported in the future. So don't neglect your facial care products.

The next step to make your makeup last longer is a primer. Experts recommend applying it, as it significantly prolongs the durability of makeup and also plays a protective function, preventing active particles of foundation from clogging pores. To prevent the foundation from floating during the day, it must be set with powder, especially for those with oily skin.

For long-lasting eye makeup, I recommend using tints as a base for eye shadow (they are available in both the budget and luxury segments). They will not only prolong the durability of the shadows, but also make the makeup more saturated.

It is very easy to get long-lasting lip makeup by purchasing long-lasting matte lipstick. But we must remember that before applying it, you must first moisturize your lips with balm. And if among your clients there are those who do not like long-lasting matte lipsticks, you can use a life hack and dust your lipstick with powder. Thanks to this, the lipstick will not be imprinted and will last longer on the lips than usual.

Alina Nimenko , makeup artist, hair stylist, eyebrow artist, teacher of the “Makeup Artist for Yourself” and “Professional Makeup Artist” courses

In order for makeup to be super-resistant, you need to be able to wisely select cosmetics that enhance each other’s hold. But in order not to have to understand all the nuances for a long time, I suggest you remember a few of the coolest life hacks.

• Creamy textures are best set directly with powder.
• To prevent shadows and sparkles from crumbling and rolling, use a base under the shadows. Tried and tested over the years, NYX Glitter Primer has never let me down.
• The durability of the lipstick can be extended with the help of a lip pencil (it is best to choose a gel pencil that is not made of wood). We proceed like this: first we apply a pencil and only then can we add a little lipstick.
• At the end, for a more enhanced result, we use a fixative from Inglot. It not only prolongs the durability of makeup, but also makes shading softer, connecting all products together.