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The article was translated into English using automatic translation. The editors are working on its improvement.

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Oleg Sotsky, founder and teacher of the House of Hairdressing Fashion SOTSKYY PROFESSIONNEL, holder of the title of top colorist in Eastern Europe, one of the leading top stylists, hairdressers in the world, international class master, multiple winner of international competitions. <img alt="" src="https://pro.bhub.com.ua/hairmakeup/upload/files/44131531_2098006733782762_9139471740513026048_n.png" style="width: 250px; height: 261px;" /> I have identified two main questions, within the framework of which I will share my conclusions: Who is a professional hairdresser? Why do you need to participate in competitions for creating images and collections? So, who is a professional hairdresser? And how does a master become a professional? There are many different hairdressing educational institutions - courses, schools, academies. And graduates, even graduating from the same hairdressing school, go through completely different career paths. Some are extremely popular, their clients are booked several months in advance, while others begin to complain that there is no work and feel unfulfilled in the profession. After all, both of them have the same starting education, know their business and want to grow, develop and achieve success in their work. The answer is quite obvious, in my opinion: a successful hairdresser has his own style. And this is a very comprehensive concept, it concerns both the style of work, the manner of behavior and even the appearance of the master himself. Personal style and demeanor Let&#39;s go through the main components of a successful professional hairdresser. Let&#39;s start with the appearance. A highly professional specialist, even with his appearance, inspires people to become more beautiful. When a master thinks about his own style, this means that he creates his own business card. And the client feels this message, understands the delicate taste of the master, the ability to reveal his creative potential, the ability to see and correctly emphasize the expressive features of the client. A master who looks stylish immediately wins over his colleagues. But you shouldn’t think that this is achieved by introducing some extravagant details into the image. Individual style can be minimalistic, close to classics or even conservative. It is important to understand that a person who knows how to present himself and be in harmony with the chosen image always wins compared to others and inspires trust. In addition to appearance, behavior is important. As a specialist in the beauty industry, a successful master knows how to communicate with clients and colleagues. A talented hairdresser is always a subtle psychologist. He can entertain a person during service, pays attention to his inner world, senses inner qualities and focuses on his overall appearance. It is known that if a person has problems or wants to change something in his life, then it is useful to start with changing his image. This becomes a trigger for changes around. And you must understand this, remember and try to make sure that a person begins a new life. The master’s task is not only to give a new haircut or change the hair color, but also to set the person in a positive mood. <img alt="" src="https://pro.bhub.com.ua/hairmakeup/upload/files/perukar_03.jpg" style="width: 1060px; height: 800px;" /> There is another important nuance in this situation. It is important to remember that when a client is stressed and trying to change something in their life, it can greatly interfere with the hairdresser&#39;s work. That is why a true professional asks questions in advance about the desired result and compares the answers with his own proposals. It is very important for a good master to have a good memory in order to remember the special preferences of each client and important or sensitive topics to talk with him. This is a huge plus for the master! In addition, he simply must be in a good mood, be able to cope with his own stress, and extinguish the client’s dissatisfaction. A hairdresser must have such a quality as good nature - this attracts people and helps the hairdresser do his job with pleasure. Follow new trends A true professional is always up to date with what&#39;s new in his field. And this is right, because if you love your job, then you are interested in everything that happens with your colleagues, in leading fashion houses, and with world leaders in the field. There are clients who prefer to be served by a younger hairdresser, thinking that he is able to create a more modern and stylish hairstyle. In fact, this is a big misconception, since the age of the master is not important. Personally, I know many mature masters who have a more creative approach. And a young hairdresser who works carelessly can get away with a stereotypical mediocre haircut. The opposite situation is also not uncommon, when a master loses interest in self-development with age and does his work mechanically. And young hairdressers enthusiastically attend master classes, are interested in the latest fashion trends and are ready to bring the latest ideas to life. The point is that a true master, regardless of age and place of residence, will always strive to improve and hone his professionalism. It is important to understand that no matter what stage of growth a true professional is at, he always retains faith in himself, and even if at the moment he is far from the stellar heights of popularity and fame in his profession, the confidence of inevitability will always live in the heart of a true master of his craft success, and sooner or later real glory will come to him, the rays of which will warm his skillful hands and bright head. How important are competitions for a hairdresser? Everyday work in the salon eventually turns into a routine, and this makes the master begin to get tired. He is no longer so interested in working, he wants something more - to move on, to develop, to show his skills and mastery, to create interesting images, to declare himself. The master begins to clearly understand what such development can bring from participation in hairdressing competitions. When a specialist participates in such events at any, even city or regional level, this gives him new acquaintances, attention, exchange of knowledge, meetings with like-minded people and equally creative people. The most important thing is that he gets social contacts. And if you manage to take a prize, then as the status of the master hairdresser grows, so does the status of his clients. <img alt="" src="https://pro.bhub.com.ua/hairmakeup/upload/files/perukar_02.jpg" style="width: 1060px; height: 800px;" /> A competitive hairdresser is usually full of enthusiasm. He has a great desire to participate and win. It is easy to notice that such masters always have a desire to create, they are never left without clients. But you need to come to an understanding of this and accept the importance of participating in competitions. And it doesn’t matter at all whether the participant is a young master or an experienced elder. It is important to have a conscious understanding of why he needs this. Each participation of a master in a competition gives him self-confidence, promotes further growth, the desire to move forward, teaches him to be a winner and gives him confidence in his abilities. Here, as elsewhere, there are pitfalls, since masters of different ages, with different work experience and different outlooks on life take part in competitions. Because of this, different reactions to the course of the competition may occur. Some hairdressers, regardless of whether they took a prize or not, are beginning to understand how cool this is! And it doesn’t even matter which place was occupied. Their self-esteem immediately begins to grow. This is the correct result of participating in a competition, as long as it does not interfere with work. Other masters, having not won, begin to lose faith in themselves, their strengths, and capabilities. Their fuse is fading. A person loses the desire to participate in competitions and win. I know of cases where people became very upset and lost confidence even after taking second or third place. Obviously, a healthier situation is when participation in a competition encourages a master to progress and work on himself. I am absolutely sure that participation in competitions is necessary - it gives the master strength and emotional uplift. In addition, when preparations for the competition are underway, the hairdresser’s skill definitely grows. Competition master and employers So, we talked about the hairdresser’s participation in the competition. Conclusion: you must participate! Now let&#39;s think about whether beauty salons need their specialists to take part in competitions. Or perhaps we should immediately hire a master who has already participated and won a prize, that is, a specialist who wants to continue participating in the competition movement and at the same time work in a beauty salon? I often see a situation where well-equipped salons in a crowded place are empty. They have been in operation for several years now, but are still empty. There are no clients or worthy craftsmen. The owner of such a salon does not really know what to do and how to get the salon out of such a situation. And this happens when an excellent master hairdresser comes to the salon, seeing its prospects and potential, and waits for the predicted flow of clients, but there are none! He waits for a day, a second, a week... And after a few months he leaves. Because he is not busy with work! If the salon owner does not want turnover, he must keep his team busy. This allows employees to unite, provides a foundation for relationships and gives a feeling of reliability and workload - whether it is the joint creation of an image collection of hairstyles for publication in specialized magazines or preparation for competitions. I even developed my own seminar to help salon owners and Team Art Capsule artists, during which I talk about teamwork. Such creative work allows people to get excited, get busy and start thinking about how to develop creatively and professionally. Well, when work is in full swing in the salon, clients find out about it, they become interested in watching such a salon and its masters, seeing the results of the teamwork of all the salon’s masters. And no one has canceled word of mouth, when clients share news about such a salon with their circle, which undoubtedly attracts attention to it and increases the flow of new clients. So there is no need for masters to leave such a place in search of a better one. Remember: a good leader will always have a busy team! It is in such organizational moments that the owner-manager can show himself as a caring owner and interested in the development of the salon and masters. They set the direction and set a clear task, which the employees are occupied with solving. From personal experience, I can note that competitions are often held by professional cosmetics brands. And in my opinion, such events are fair in judging and choosing the best work and artist. There is no bias or favoritism. So, an active, caring master hairdresser is interesting to both salons, clients, and himself. Healthy self-esteem and the desire for growth will lead such a master to success. And the path that the master chooses is a reflection of his inner strength, charge and readiness to absorb new knowledge and adopt it. An obvious way to realize yourself is to participate in competitions. To achieve this, the master does serious work during preparation. He studies modern trends, gets acquainted with global trends, and practices the latest techniques. And this elevates the country’s hairdressing culture as a whole to the world level. The article was first published in <a href="https://www.facebook.com/YourHairMagazine/">Your Hair</a> magazine. You can purchase the issue via <a href="https://afisha.bhub.com.ua/event/magazines/your-hair/Your%20Hair_2019-2_60uah">this link</a> .

How to become a successful hairdresser: useful tips