How can a hair stylist promote themselves on Instagram?

Anastasia Zolotaya , top hair stylist with 6 years of experience, creator of exclusive advanced training courses for stylists, online hairstyle school HairProkachka 1.0 and promotion of beauty masters InstaProkachka 1.0, as well as a blogger with an audience of 104 thousand subscribers.

The real question is , “How can a hair stylist market themselves on Instagram?” very extensive and I can answer it for at least 2 hours. But still, I will formulate a few basic points, based on my experience and the time in which we now live. And we live in a time of very high competition and other Instagram algorithms, compared to previous years. What worked 5 years ago is no longer effective now.

But by following a few of my tips, you can easily and quickly distance yourself from your competitors. This is what I can advise girls who want to promote themselves on social networks as a hairstyle master.

It's cool to design your profile

The concept of profile design includes a name, a profile header, an engaging description that contains a specific offer, interestingly designed relevant stories that help sell, a link to the site and, of course, your contacts.

If it’s difficult for a potential client to contact you, that’s bad. It only takes 3-4 seconds for a person to “scan” your page and understand how interesting it is to him. Nobody is interested in empty, naked profiles in which posts appear once a week, and are also signed with a heart. This hasn't worked for a long time. Your posts should stand out among the posts of other stylists who also have their own pages.

It only takes 3-4 seconds for a person to “scan” your page and understand how interesting it is to him.

The profile name should be easy to remember and easy to find. In your profile description, I don’t recommend writing something like “hair stylist, 6 years of work experience, studied at such and such a school.” It is not interesting. Be sure to indicate the main messages, your strengths: for example, that you can do your hair quickly or that you can easily do makeup and hair. You can indicate some offer or discount that you give to the client.

Don't forget about the link to your contacts. You can create a multilink through Taplink - this is a special platform on which you can beautifully place all your contacts.

Relevant stories help sell. In addition, many people pay attention to them. Therefore, their aesthetics and content should be useful - price list, reviews of your services, options for work or services.

Portfolio

If you don't have a portfolio or it's in a sad state - there are a lot of details, a cropped head or a carpet as a background - then your blog will not be successful. The consumer needs cool photographs: bright, taken in beautiful light, with composition, beautiful posing of the model and a winning angle. Only then is it bought by customers. Show people what they want to see - “hit them where they hurt.”

To take beautiful shots, all you need is an iPhone or smartphone camera, beautiful light and your imagination. Don’t forget that beautiful photographs require a complete look – hairstyle, makeup, stylish clothes, interesting poses of the model and accessories.

Make yourself a beautiful photo shoot and use the best photo as your avatar. These photos should under no circumstances be gray and cloudy. People need to be involved and interested, but you can’t run a page any way you like. To be seen and highlighted in the feed, it is important to publish quality content.

Content

Content is what you fill your profile with, what it lives with. In my blog, I highlight the 3 most important types of content: informational, entertaining and selling. Informational and entertaining content is a combination of your expertise in a certain topic and light funny pictures or stories from life.

The third type – selling – should be the least numerous. And you also need to sell it correctly. You need to sell without selling - many people don’t know how to do this. This can be achieved through daily posts and a predetermined content plan.

Write down a content plan for a month in advance so you don’t rush around every day in a panic with the thought “What should I post tomorrow?!” With timely planning, you will immediately see a clear picture, and everything will settle into a single plan.

Promotion

As I already said, today a lot has changed in terms of promotion. People are afraid of the word “advertising” or “targeted advertising”. Yes, I am including these concepts in the basic ones now, because a blog cannot survive without advertising. Mutual PR in stories, recommendations, word of mouth, publications about you, cooperation with various events - all this is a kind of advertising. It is important to use any promotion methods that will help even more people learn about you.

But I want to talk in more detail about targeting. Many people underestimate him. This is the advertising that is launched through your Facebook account. From personal experience and the experience of my students in the “Instarpo pumping for a beauty master” course, I can say that already from the first advertisement there are clients. And some even forcefully stop advertising due to the large flow of customers. If you configure it correctly, the result will surprise you, and it will not require large financial investments.

Regularity

Like any other business, maintaining an Instagram page requires regularity. You won't achieve the results you need if you publish posts/run ads/post stories once a week, or, even worse, once a month.

If you want people to come to your page and want to buy something from you, this must be a daily job. And not only on hairstyles, but also on the formation of personality, expertise and brand. So that you are not just Masha from the Edelweiss salon, but a master whom everyone knows.

Personally, I have been working towards this number and these results for 6 years and continue to work on it. This is the development of style, presentation, manner, image. Social networks provide an excellent opportunity to make a great statement about yourself in a second, or not to make a statement at all. Despite the fact that bad PR on social networks is also PR, try not to make it such. Interact with your audience, if there is none, then build it up.

You can grow your audience in different ways. From targeting to competitions, collaborations with bloggers or other masters of their level. Don’t forget to use stories - your life should be like a TV series.

Raise engaging topics in your stories like “before-after”. There are many promotion options, but the main thing is to implement it all comprehensively. Therefore, implement it, work on yourself and your profile, use all promotion opportunities and just get started. Because every small step leads to big results.